Technical SEO

Almost everyone I talk to has a fuzzy idea of what Search Engine Optimization (SEO) is. But trying to answer that question when someone asks is…difficult. In part, it’s because there isn’t a single profession called ‘SEO guy’ — or rather, the guys who call…

All over Detroit right now, I’m seeing an interesting phenomenon. It’s probably been going on since the dawn of time, but I’m just noticing it for the first time myself. People have often talked about being “too close to a problem” to be able to…

SEO has always been a very ‘guru-oriented’ industry. There just aren’t that many people out there who have the understanding of the game to really make accurate predictions about what is coming down the pipeline. We generally try to pay less attention to predictions and…

‘Local SEO’ is the hottest buzz term in Internt marketing today. Why is it really so important to your business’ success and what’s the secret for winning at local search? Why Your Business Can’t Survive Without a Winning Local SEO Strategy It doesn’t matter how…

Do-it-Yourself search engine optimization is dooming hundreds of new and small businesses just like yours to lackluster revenues and months of struggling. Where are they all going wrong? Many entrepreneurs and small business owners on tight budgets have taken it upon themselves to become one…

“Why isn’t my marketing campaign working?”  One of the main reasons could be that you (or the staff of your marketing agency) are not applying A/B Testing.  Experienced internet marketing agencies are familiar with the concept and can use it to great effect as a…

Formalizing your lead generation process is the key to success with your business website.  To do so, you must become aware of the structure of your sales funnel and streamline it to help increase your conversion rate (CR). To review, the sales funnel generally stands…

Internet marketers and webmasters alike have become savvy in recent years by focusing on many important components of online success including search engine optimization, social media optimization, and pay per click advertising.  However, generating traffic is by no means the end-all be-all of digital marketing. …

When you have an idea in mind for creating the very best website, the Check List can be quite long. There are domains to buy, designs to create, files to manage, email accounts to set up, and content that needs to be written to let…