Technical SEO

As a guy who does mobile web design on a semi-regular basis and also does SEO, a lot of people ask me about how to optimize a mobile website. The answer, of course, is “it depends”. It depends on a lot of factors, from your…

There’s a lot of debate lately about what Google is ‘thinking’ and what Google ‘likes’. There’s nothing wrong with that (other than the possible dangers of anthropomorphizing something that is, at heart, a mindless, emotionless algorithm.) But the discussion has kind of, in my mind,…

One of the nastiest moments in any SEO guy’s life is the moment when, after a few glorious weeks at the top spot for a well-contested keyword, your client suddenly drops a space despite your ongoing efforts. The difference, according to Google, between a #1…

2012 has been a strange old year for anyone working in the SEO industry. We’ve seen more changes in a year than the previous five put together. For anyone operating a white hat SEO operation which believes in producing great sites with great content, the…

There’s a large number of conceits — that is, ‘stories we tell ourselves’ — in SEO. We tell ourselves that if we build enough backlinks, our clients will make enough money to succeed online. We tell ourselves that organic SEO is better for small businesses…

In terms of life online, 2012 has been an interesting year. We’ve seen a huge amount of change in a small amount of time, and us web based workers have had to make some fairly major changes in terms of how we go about our…

2012 has been a good year in Detroit. It’s a great place to be right now, and with the growth in tourism continuing, it’s a great time to back your business and take that next step. Of course, for many, that next step is likely…

I’m going to assume you read Part I last week, and I’m just going to jump right in here. What’s Your Current Situation? The first step toward implementing the psychology-based SEO that we talked about last week is figuring out where you are at the…

So last week I put out a plea for businesses to start bringing their SEO guy in toward the beginning of the process, so he could take advantage of some of the psychological insights that the SEO process gives you about the business itself. I…