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At its core, web design is about taking what is essentially bland, context-free information and elevating into a form that is as intuitively usable as it is aesthetically pleasant. It’s about making modern communication easy, in much the same way that good handwriting was the key to the scribes of the Dark Ages and the [...]
I watched an interesting video on SearchEngineJournal this morning, and it got me thinking. The guy from SEJ was talking to the head of eBay’s SEO team, and the eBay guy talked a bit about how they’re currently quite focused on user experience — particularly, on CTR: Click-through rate. This got me thinking that there’s [...]
Since the advent of Google’s Authorship Markup, Internet marketing has become significantly more dependent on something that it lacked for about a decade: credibility. Now, Google has recently backed off a little bit on that by removing the author photograph and the ‘In X circles’ from their listings — but they still use authorship markup [...]
There are those web design mistakes that are so normal, we’ve come to accept them as standard practice when they really, really shouldn’t be. There’s a mountain of items I could list if I wanted this to be one of those five-page blog posts, but I’m going to keep it concise today. Seriously, be done [...]
Fluid Grids Fluid Images Media Queries That’s all, blog post done. Have a good day! …just kidding, of course. Responsive web design continues to get attention worldwide as the single best way to create a website that works well on any device, mobile or non-. But not many people have even the slightest grip on [...]
Rewind a decade. It’s 2004, and SEO is just starting to really explode. The industry is obsessed with mechanics — everyone is convinced that with a bit of cooperative reverse-engineering, we can ‘solve’ Google’s algorithm and get a website ranked wherever we want it ranked. PageRank dominates everyone’s attention, as do keyword lists and competition [...]
The ‘hero image’ ideal came into being a few years ago — iStock had an article on them way back in 2010 — but only recently has it gone fully mainstream, with a few big-time companies like PayPal adopting the hero image motif on their login screen. You’re getting ahead of yourself, Jared. Right — [...]
SEO is, by its very nature, one of those cutting-edge fields where everyone is always trying to be the latest and greatest at what they do — and because of that, SEO people embrace new, flashy tech and hardcore analysis of minutia with wild abandon. There’s just one problem with that notion: Google, while it [...]
I won’t mess around with you: it’s right here. Don’t click on that until you’ve finished reading, though, or you’ll never get back, because that page is as fascinating and profound as it is simple and fun. It’s a new experiment by, of all unexpected people, Bic. Yeah, the same Bic that makes your lighter [...]
I’ve written a few articles on Google’s Hummingbird update before, and in them I noted that one of the primary effects of Hummingbird is that Google is now using ‘microdata schema’ to parse your content. The upshot is that Google seems to really want you to spend a boatload of time and energy filling your [...]