Technical SEO

You already understand the importance of strong web design, ongoing SEO efforts, and paying attention to social media.  These are the foundations of a strong online marketing strategy.  However, you need to do more if you want the best opportunity to reach and convert your…

When it comes to designing your business website, you probably have a lot of things you want to include, from essential messaging, to optimizable content, to visual elements designed to support your brand image, as well as grab and hold viewer attention.  That said, it…

Google’s primary concern has always been user satisfaction.  If you’ve been running an online business for long, you’ve no doubt suffered through a slew of animistic algorithm updates, from Panda, to Penguin, to Hummingbird, to Pigeon, and beyond, each one imposing a stricter set of…

It’s not hard to understand why so many people use their mobile devices to browse.  Why bother firing up your computer or laptop when you can simply ask Google or Siri on your phone?  There’s just no denying the convenience of using a smartphone for…

It takes a lot of work to bring targeted traffic to your website, so you naturally want to make the most of it once you achieve click-through.  What if you’re getting the right traffic, but stalling out once visitors reach your site? If you’re experiencing…

The chaos of early SEO is largely over, thanks in large part to Google’s efforts to curb black hat practices intended to bring in traffic at any cost, frequently leading search users to content entirely irrelevant to their search.  With major algorithm overhauls throughout the…

Even if you’re good at managing your business, it doesn’t necessarily mean that you’re equally adept at planning and executing business strategies in virtual space.  This could mean that your virtual interface isn’t exactly yielding anticipated results.  If you’re just not seeing the conversions online…

Have you ever had the experience of racking your brain to come up with the perfect word and it simply won’t come to you, so you have to cobble together an unsatisfactory expression of what you’re trying to say?  The beauty of language is that…

Keeping up with Google’s ranking algorithms has never been easy, and since they did away with the PageRank tracking tool, it’s become even harder.  While everyone knows that links are an important factor in the ranking system, you’re probably also aware of the fact that…