In recent years, content marketing has become a top priority for businesses across virtually every industry. The end goals of any content marketing campaign are to generate web traffic and convert this traffic into sales.
If you want to optimize your business’s web traffic, you will need a strong SEO strategy. However, it can be challenging to implement a winning SEO strategy, especially if you are relatively inexperienced with online content marketing. Without the proper SEO keyword phrases in place, even the best online content will fall short.
With that in mind, we have created this simple but practical guide to SEO keyword phrases. By incorporating our proven, most beneficial practices detailed below, you can boost traffic, generate leads, and, most importantly, convert!
Know Your Target Audience
It may shock you to hear, but this is one of the most overlooked aspects of SEO keyword research. Before your marketing team can select the ideal keywords for your site, they must have an in-depth understanding of the audience.
You must be able to look at things from your audience’s point of view. What keywords is your target audience searching for when looking for products or services you provide? Once you have answered this vital question, then you will be well on your way to creating SEO-optimized content.
Mix It Up
When it comes to SEO keyword phrases, a little variety goes a long way. For instance, if your keyword is “managed IT services,” consider incorporating natural re-arrangements of the words. Variations may include terms like “affordable managed IT services” or “managed IT services near me.”
When planning out your SEO content, designate “managed IT services” as your core keyword. Then, insert the variations of the phrase throughout the content, as appropriate. This tactic will help your team expand the keyword portfolio and improve the overall quality of the content.
Create Keyword Driven Content
Our next SEO keyword best practice sounds simple enough, but you would be surprised to learn that many businesses get this one wrong. Far too many SEO strategies do not optimize the content until after it’s already written. As you can imagine, trying to jam SEO key phrases into a blog after the fact can disrupt the natural flow of the content.
Instead, generate your SEO list before the content is created. This approach allows your team to organically insert the phrases into their content as your writers make it, resulting in a much more streamlined piece that flows well and generates traffic.
Look for Trends
Google Analytics and other traffic analysis tools can help your team identify which keywords are most effective. If you stay up on the latest developments, your team can build on these trends with fresh content.
Despite the significant changes to SEO algorithms over the years, keywords continue to be a critical part of the process. If you want to stay ahead of the competition, reviewing analytics is a must.
Are you ready to take your marketing strategies to the next level? If so, then Net Profit Marketing can help. Our experts provide SEO optimization, digital marketing services, and more! Contact us today and elevate your business’s online marketing strategies!