If your website isn’t interactive, then it’s a safe bet that visitors probably aren’t engaging with your content. It’s not enough to just have an online presence anymore. If you want to successfully compete in the e-Commerce world, then it’s essential to understand what it takes to drive users to your site…and keep them there!
Here are five ways that you can make your website more interactive:
Get Users Engaged Through Social Sharing
All of your blog content and product pages should include social sharing buttons. This allows visitors to your site the chance to easily share your content with their networks, which ultimately helps to increase the overall awareness of your brand.
You can install Facebook, Twitter, Instagram, and other social media buttons on your website using tools like Sharethis.com and Addthis.com. It’s best to position them on the sidebar or at the top or bottom of your blog page. This will feel most natural and intuitive for the reader and will let them create posts with a simple click of a button when they feel connected to your content.
Include Quizzes, Polls, and Surveys
Online quizzes and surveys are an easy way to encourage visitors to interact with your site. Most people don’t mind giving a minute of their time to fill one out. An added benefit is that as people stay longer on your website, your website bounce rate will decrease, which is great for search engine optimization.
You can also request an email address before showing the results of their quiz or survey, which will help you grow your email list.
Enhance Your Site with Gamification and Rewards
You can improve customer engagement on your website and increase conversion rates using a tool known as gamification, or making something feel more like a game. This process encourages users to interact with your articles and blog posts by rewarding them when they read and comment on your content regularly.
Suggest Relevant Links
When a visitor comes to your website, your goal is to get them to stay as long as possible. Statistics show that the longer a lead remains on your site, the higher your chances are of converting them into a paying customer.
One way to do this is by linking relevant content within your posts so that readers are redirected to other articles contained on your website. Suggesting relevant links to your audience increases your content value and encourages people to continue reading.
Display User-Generated Content
By publishing user-generated content, you encourage more audience interaction. Doing this also lets people know that you appreciate and value the time and effort that they put in as they engage with your brand.
There are several ways that you can exhibit this content. For example, you might showcase social media posts, develop articles and whitepapers based on blog comments, and share pictures of your customers with your products.
Make Your Website More Interactive
There is a ton of content on the web that is all competing for the same audience, making it increasingly difficult for businesses to capture people’s attention. Customer interactions can add value for websites and businesses alike. Use these tips to improve your user experience and learn more about your target audience!
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