In the ultra-competitive digital marketplace, simply getting a user to visit your site is a win. However, your end goal is to convert leads and improve sales. If you want to accomplish this mission, you need to keep visitors interested from the moment they land on your website.
Most web users have a relatively limited attention span. If you do not hook them in within the first second or two, then they may lose interest and navigate to another site.
With this in mind, we have outlined 6 innovative ways that you can engage visitors on your website.
1. Become a Resource
The goal of virtually every business is to sell a product or service. However, the best companies also seek to serve their users in other ways.
If you become a resource for prospective clients, you will generate more web traffic and increase user engagement naturally and organically.
This approach is particularly effective within the service industry. Create a blog that answers common questions about your field. Add content regularly and make sure that your content incorporates SEO best practices while also providing value to your visitors.
2. Use Powerful Imagery
The images that you place on your site can make or break your chances of drawing in a client. If you use poorly sized, generic images, then your page may appear to be haphazard and cheap.
In contrast, powerful imagery will engage users and encourage them to dive deeper into your content.
3. Create an Interactive Page
What better way to engage visitors than by creating an interactive page? Include buttons, slide shows, and other kinds of content that prompts them to take action.
One note of caution: It is important that you do not bombard users with pop-ups and other materials that make using your site tedious!
4. Offer a Free Product or Service
Every consumer loves free stuff, no matter how inconsequential it may be. Use this to your advantage to keep visitors engaged.
You can offer free content to visitors without breaking the bank. For instance, create an eBook that educates readers about topics related to your industry. Require them to put in an email address so that they can receive the free item. This allows you to grow your mailing list while keeping users engaged in your content.
5. Open with a Video
A well-designed video is an innovative way to keep visitors engaged with your site. Design the video so that it begins playing as soon as your site finishes loading.
Videos can grab a user’s attention and encourage them to interact with your page, even if it is just to pause the content. They do not necessarily have to finish the video for you to accomplish your mission. Stopping what they are doing to interact with it encourages them to take a little extra time on your site.
6. Incorporate Parallax Scrolling
In recent years, a technique known as parallax scrolling is becoming increasingly popular. This technique uses a slow-moving foreground image and a fast-moving background to create the illusion of depth.
If your page has depth that users can manipulate by scrolling, they are more likely to stay engaged with your content.
Increase User Engagement with Net Profit Marketing
If you would like to boost user engagement, now is the perfect time to partner with Net Profit Marketing! We can create an interactive website that is tailor-made for your business.
Our experts have helped hundreds of companies to increase their conversion rates and generate more revenue. Contact us today for a free consultation!