In today’s world, backlinks are the most important element in SEO. To understand why we need to first understand what a link is and how it works on the internet.
A link is a way of connecting two pages together. When someone clicks on a link, they are taken from one page to another. The process by which this happens is called linking.
Backlinks are links that point back to your site from others. Having more backlinks can help improve your site’s search engine ranking and visibility in search engines like Google. Links from sites with high PageRank (PR) also help you rank better in Google’s results pages (SERPs).
Here are 4 important reasons why you should review your backlinks:
1. To Find Broken Links
Search engines penalize sites with broken links, so it’s important to keep track of any broken links on your site and fix them as soon as possible. If you want your website to be visible on SERPs, then it is essential for you to have as many unbroken backlinks as possible pointing towards it.
2. To Find New Opportunities
Search engines will not rank a page higher than it deserves if there are no backlinks pointing to it. You can use this knowledge to your advantage by looking at other sites with similar content and trying to get them to link to your site as well.
This strategy is called “link building” and can be an effective way to increase traffic on your site over time.
3. To Help Establish Authority
A large number of backlinks can also help you build credibility, authority, and trustworthiness as a business or personal brand.
Positive reviews can also increase your chances of receiving better rankings in SERPs and boost your chances of appearing in Google’s featured snippet section when someone searches for your business name.
The more websites that link back to one of your pages, the more authoritative that page becomes in the eyes of search engines like Google and Bing.
This appearance means that your content will have a higher chance of being featured on their search results pages (SERPs). In turn, this positioning increases the chances that users will click on those results and visit your site.
4. To Improve Organic Traffic Flow By Increasing Relevancy
Having other sites link back to one of your pages tells search engines that they should consider this page relevant to whatever topic they are searching for at any given time. Backlinks can also help you reach new audiences who might not otherwise have been reached without those links.
If someone visits one of your pages through one of these links and likes what they see there, they might then visit multiple other pages on your site over time as well — thereby helping you to increase traffic across your site.
Hiring a trusted web design business, like Net Profit Marketing, is your best bet for ensuring the creation of a great website.
Net Profit Marketing places a premium on the needs of the client and prioritizes the search engine optimization elements that will lead to the substantial long-term growth of their website’s importance in internet searches based on its keywords. Contact us today.