Every year, eCommerce accounts for a larger portion of the total consumer market share. This comes as no surprise, as shopping online is incredibly convenient and allows consumers to rapidly compare different products.
While eCommerce offers benefits to buyers, the sheer number of vendors that are on the internet can make it challenging for you to acquire a sustainable market share!
Fortunately, there are several tried and true methods that you can leverage to increase online sales. Our experts have identified 4 of the most innovative tactics below. These strategies have helped our clients achieve unprecedented success in the digital marketplace!
1. Eliminate Filler Content and Be Yourself
The modern online consumer has little patience for “fluff” content and overhyped products.
If a consumer encounters exaggerated advertising materials on your site, they are not very likely to do business with your company.
Instead of packing your ad content with filler, be yourself! Transparency about your products will go a long way in building trust with consumers.
2. Highlight Positive Reviews and Testimonials
Consumers are much more trusting of feedback from other buyers than they are of marketing materials.
By highlighting positive reviews and customer testimonials on your site, you can inspire confidence in prospective clients.
You should also encourage past clients to leave reviews on Google, Yelp, and similar sites. This will help you build up a large “review portfolio” that you can reference in future marketing.
3. Incorporate “Limited Time” Offers
If you want to encourage consumers to make a purchase quickly, then you need to create a sense of urgency.
Flash sales and limited-time offers are a great way to accomplish this goal. For example, you can offer a discount on one of your most popular products during the next holiday weekend. You can also offer free shipping on purchases that exceed a certain dollar value.
In the world of online sales, the word “friction” refers to anything that inhibits a consumer’s path to making a purchase. This may include a shopping cart icon that is not visible or a tedious checkout process.
Consumers that are on the fence about making a purchase will be discouraged by these obstacles and may abandon their cart.
If you want to increase your online sales, you must identify and eliminate these barriers. Make it as easy as possible for consumers to buy your products. Doing so will make a notable impact on your total sales and overall profitability.
Bonus Tip: Partner with an Experienced Digital Marketing Agency
All of the tips above are proven methods of increasing online sales and generating more revenue. However, implementing them to perfection might require a bit of trial and error. The more streamlined approach? Partner with an experienced digital marketing agency like Net Profit Marketing!
At Net Profit Marketing, we provide clients with tailor-made marketing strategies. We will take the time to understand your pain points and your target audience. Our experts will then address these online sales barriers so that you can improve profitability.
If you are ready to grow your brand, contact Net Profit Marketing today!