If you’re interested in reevaluating your advertising strategy, you may have heard about Google Dynamic Search Ads (DSAs). These can help boost your brand’s online visibility and set your business up for success, but like most things in the marketing world, DSAs have their pros and cons.
With that in mind, the expert team at Net Profit Marketing is here to review them all to help ensure you’re able to make the best choice for your business’s unique needs.
The Benefits of Using DSAs
Perhaps the most well-known benefit of DSAs is the fact that they are easy to set up and run, especially if you want to streamline your ad creation.
Other notable DSA benefits include the following:
DSAs can help broaden your audience because they go beyond your standard target keywords. As their name implies, these ads are dynamic, which means they’ll change based on what users in your target audience are searching for and how they’re interacting with your ads.
Longer Ad Headlines
DSAs allow you to incorporate more characters into your ads, which, in turn, gives prospects more information about your business. Most standard ads will limit you to 30 characters, but with DSAs, you can nearly double that.
Because DSAs are so easy to set up and manage, they’ll save you significant time. You’ll no longer have to spend hours conducting keyword research or bidding. All you have to do is define your target URLs and throw in some ad descriptions — Google will take care of the rest.
The Downsides of Using DSAs
While we believe the good outweighs the bad with DSAs, there are still some downsides you should be aware of when it comes to their use, such as:
Since DSAs can change based on the data they collect, you may not realize they’ve shifted until you go in and check on them in the backend. In other words, Google is essentially running your campaigns, so if you like having a lot of control over your ads, DSAs may not be the right fit for your business.
They Don’t Help Small Websites
If you have a small website or little traffic, DSAs won’t be able to do much for your brand. These types of ads are intended for bigger brands and websites with a lot of content to pull from.
As the headlines in Dynamic Search Ads are auto-generated, you may see some headline mismatches. Again, if you want full control over your headlines, these aren’t the best ads for your brand.
Google Dynamic Search Ads — Explore New Possibilities
Google’s Dynamic Search Ads open up a new world of advertising opportunities for your brand that will save you time in the process. While they have their cons, the ability of DSAs to shift with what prospects are searching for makes them completely worth it in our book.
Nevertheless, if you need help designing and launching your DSAs or simply want more advice regarding whether DSAs are the best choice for your business, Net Profit Marketing has you covered. Contact us today for more information about our internet marketing services.