Shopify & BigCommerce Development
Development tips for theme performance, ADA and accessibility, and Core Web Vitals. Improve templates without breaking SEO. For implementation, see our development services.
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What Is a Search Query? It’s Not As Simple As It Used To Be
Search queries were once a straightforward process: A user would type a word or two into Google, and the search engine would return a list of results. Today, however, things are quite different: Search engines are smarter, and queries are more conversational, going beyond simple…
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The Importance of Including Image Alt Text for Accessibility and SEO Purposes
Including alternative (alt) text with images is one of the simplest yet most powerful steps ecommerce operators can take to improve their site’s accessibility and SEO. For shoppers using screen readers, alt text ensures that product images, banners, and icons are fully understandable, creating a…
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The Importance of Fresh Content for SEO
The Importance of Fresh Content for SEO Keeping your ecommerce site healthy isn’t just about maintaining its technical performance; you also need to refresh its content at regular intervals. Search engines like Google reward websites that consistently update and expand their offerings, signaling to both…
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Structured Data 101: How to Tell Google What Stuff Is
Search engines don’t see your ecommerce store the same way a shopper does; they rely on structured data to understand what your content represents. Also known as schema markup, structured data is machine-readable code embedded in your site’s HTML. Without it, an engine like Google…
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INP Reductions in Shopify and BigCommerce: Script Budgets and Event Handlers
The key to making your make your online store visible and boosting its revenue lies in making lasting changes to its Core Web Vitals (CWV), which include its Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP). INP, in particular,…
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Image Strategy: Formats, CDNs, and Lazy-Loading That Score
Images are central to ecommerce performance. Consumers don’t just want to read about your products; they want to see them. Be that as it may, you can’t let images drag down site performance. Every oversized file, poorly formatted banner, or missing dimension can drag down…
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Headless and SEO: Routing, Canonicals, and Rendering
If you’ve been considering a switch from a traditional ecommerce setup to a headless model, you’ve likely heard that headless digital stores offer better flexibility and performance. However, while that can be true, you’ll also be giving up some built-in SEO safety features designed to…
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Ecommerce CWV: What Actually Moves LCP and INP
Today’s consumers expect everything right now. For ecommerce stores, that means that speed is no longer a nice-to-have. It’s a conversion lever that you should be tapping into to gain a competitive edge. Yet, many Shopify and BigCommerce sites still rely on surface-level page speed…
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App and Script Governance: Evaluating Add-Ons Without Bloat
Modern ecommerce stores run on integrations. These add-ons can make Shopify and BigCommerce stores more powerful than ever, but there’s a catch: They can also become just as fragile. Each newly added app or script adds HTTP requests, data calls, and potential render-blocking resources that…