Technical SEO

Publishing blog content on a regular basis does a lot of good things for your business. It helps build your brand, it gives you a platform to communicate to your followers, it demonstrates your expertise, and it develops relationships between yourself and your most active…

The city of Detroit is rebuilding itself as we speak, and quite a bit of that work is going into rebuilding things that were once great and aren’t anymore. As The Architectural Record put it last September: In Detroit, the statistics are jarring: The city…

SEO seems, on the face of it, like a numbers game. How many links do you have? How many words of content have you produced? How many videos do you have on YouTube? But there’s a lot more to SEO — both on- and off-page…

Detroit went through just about one of the worst fates a city could experience in the last five years. Entire empty neighborhoods, literal ghost towns, had to be bulldozed. It was the specter of Death itself — but like all death, the economic disaster made…

Summary thus far: Part 1: “SEO today means content marketing, and content marketing is dominated by Forced ARTificial Scarcity, or ‘farts’.” Part 2: “‘Farts’ is leaving us all struggling to create content that has impact in a market increasingly flooded with content. Your chances of…

Back in part 1, we got as far as saying “SEO today means content marketing, and content marketing is dominated by Forced ARTificial Scarcity, or ‘farts’.” Today, we’re going to talk about why that’s important and what it has to do with relationship building. May…

It’s a pretty commonplace understanding that the denser the population around you, the less easy it is to form relationships with those people. If you’re in rural little Omer, Michigan, your chances of knowing your neighbor’s names is much greater than if you live in…

There are plenty of people out there who love to get their hands dirty when it comes to their own businesses. Let’s face it; here in Detroit, enough of us have had to pick ourselves up off the ground, dust ourselves down, and get on…

Here in Detroit, we like to stay ahead of the game wherever possible. That’s a pretty tricky thing to do when you are talking about online happenings. Life moves pretty fast on the internet, so it’s no surprise that people are already talking about another…