In the internet age, it’s nearly impossible to be competitive without a website. But just having a website isn’t enough to impress and convert potential customers. If you want to stand out in the online world, you need a truly well-designed and intuitive website.
When it comes to making a great website, there are steps you need to take and pitfalls you definitely need to avoid.
Here are some of the most common mistakes that business owners make on their websites:
- Failing to Make the Site Responsive
Responsive design refers to your website’s ability to adjust and scale to be used on a variety of screen sizes and devices.
Today, people use phones, tablets, computers, and even video game consoles to check out their favorite websites. Responsive web design is what people expect. If you fail to provide it, customers may “bounce,” leaving your website to go to a competitor’s site, instead.
- Having Slow Load Times
Slow sites are known to kill conversions, and as a business owner, that’s the last thing you want!
While there are several common reasons why a website might be slow to load, one of them is a slow server. A potential fix? Go to your hosting service and see if they offer faster plans that work with your budget.
Large images are another common cause of websites that are slow to load. You might need to choose smaller images, compress the ones you do have, or lower their resolution. Even a slightly lower resolution image is more ideal than a page that won’t load at all!
- Poor Content
Content is king. The reason you’ve probably heard that phrase is that it has always been true and remains so today. Website content is one of the best ways to attract visitors to your site, but poor content can diminish your brand reputation.
Content should be geared towards the consumer. If you provide a service, tell the customers how your service benefits them. If you provide a product, list the benefits of the product, not just features and stats.
Consumers have desires, needs, and problems. If your content doesn’t solve any of those issues, they will have no need for your service.
- Confusing Navigation
If someone wants to contact you, but there isn’t a readily visible Contact Us section on your website, how are they supposed to do so?
The main menu of your website is not the place to be cutesy or artistic. Use terms that are simple and straightforward. Make sure that customers can easily get back to the home page, contact pages, their shopping cart, and primary pages for your product categories or services.
- Bad SEO
You need SEO to reach potential customers. SEO isn’t necessarily difficult, but without the proper tools, you have almost no chance of showing up on the first page of the Google search results.
Do some research to discover keywords that are popular in your industry. Use links to tie in with other websites that provide value to your customers. Don’t have time to become an SEO expert and run your business at the same time? Hire a professional to do it for you.
Optimize Your Site with Net Profit Marketing
At Net Profit Marketing, we are in the business of creating and enhancing beautiful websites. We provide SEO services, design services, PPC and SEM solutions, and more to ensure your online presence is effective.
Want to learn more about our solutions or start growing your brand today? Reach out to talk to a member of our team!