Video has taken the Internet by storm in both personal and commercial use. With the increase in bandwidth of Internet connections in households, video has become a mainstay for personal consumption. What that means is that your customers (consumers or businesses) are watching video. In January of 2007 Google announced that they would start showing YouTube video results on their search results pages, which signaled the beginning of Google’s commitment to video. Since then they have increasingly been giving weight to videos and websites with videos, which is a great reason to put a video on your website.
Where are you sending your video traffic?
You know that you have to have videos on your website but are you doing it the right way? If you’re like most people, you upload your video to YouTube, you embed it in your website, and you figure it will start showing up in the search results. What happens is that you don’t see the video showing up at all or if it does show up, the link is to YouTube. That’s good but not as good as a link to your own site. Enter Google XML Video Sitemaps.
Now instead of this video traffic going to YouTube, you can let Google know that the page that has this video is on your website. What’s great about this is that it doesn’t have to be your video for you to start getting results from it. It just has to be embedded on your page. We recently did some work for Final Five Productions, a Detroit Video Company, that has implemented this well. The owner blogs about videos that they’ve done and also on other videos that he wants to review. If you view their video sitemap, you can see the varied videos that are displayed.
There aren’t any great tools out right now to make creating video sitemaps truly easy but there are a few tools that can be used as well as just manually building it yourself with Google’s How to Create a Video Sitemap.
Tell Google You have a Video Sitemap!
A critical step that is most often missed in creating a video sitemap is in telling Google you have the sitemap. The easiest and most effective way to do this is to create a Google Webmaster Tools account and submit the link to your video sitemap.
Video is here and it will help your SEO, traffic on your site, and will help get more sales. Are you taking full advantage of it?