SEO Metrics
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Understanding SEO: What Is a Bounce Rate and Why Does It Matter?
As the manager of an ecommerce site, you’ve likely seen bounce rates mentioned in analytics reports. Understanding what these values really mean, however, in addition to their importance in regard to ensuring top-tier ecommerce performance, can be tricky. With that in mind, the following guide…
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BigCommerce Category Template SEO: H1s, Facets, Canonicals
When it comes to search engine optimization (SEO) for e-commerce businesses, category pages are often where the real money is made. And as a BigCommerce merchant, you need to make sure your category templates, H1s, and faceted navigation are each configured correctly to ensure your…
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Debugging GA4 Ecommerce: Common Pitfalls and Fixes
Google Analytics 4 (GA4) has far and away become the go-to analytics platform for ecommerce businesses seeking deeper insights into customer behavior and conversions. But for as powerful as GA4 is, its event-based data model and server-side capabilities can be tricky to implement correctly. Many…
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GA4 Purchase Attribution: Deduping and Reality Checks
Since its introduction in 2020, Google Analytics 4 (GA4) has quickly become the new standard for ecommerce analytics. With more advanced event tracking and a redesigned data model, the platform provides greater control over measuring performance, in addition to much-improved purchase attribution. But with that…
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Dwell Time: Are You Tracking This Important SEO Metric?
Consider how you search for things on the internet. Most likely, you enter your search terms and click on the first relevant result. Then, you scan the content on the page to see if it has the information you need. When you find what you…