Keyword Strategy
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How to Select Holiday Keywords for SEO
As we approach the end of the year, you have a roughly two-month-long window to up your sales volume and capitalize on the holiday rush. It’s a great time to target customers who are actively searching for deals and seasonal items that they won’t find…
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4 SEO Advantages of Video Transcription and Captioning
While most brands agree that leveraging the power of video marketing is non-optional, one area that marketers differ on is the use of captioning and video transcription. Some organizations find that captioning introduces an additional unwanted expense, while others refuse to release a video without…
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6 Strategies to Rank in Google’s “People Also Ask” Boxes
Google’s “People Also Ask” Box is a feature that displays a list of questions related to a user’s initial search query. The box is located near the top of the search engine results, above the first organic result. If you’re looking to get your website…
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B2B vs. B2C SEO: The Key Differences
One of the biggest mistakes that business owners make when optimizing their websites is assuming that they can use the same strategies across all industries. In the world of search engine optimization (SEO), there are two types of businesses — B2B and B2C. Both of…
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5 Tips to Speed Up Your SEO Results
SEO is essential for ranking on search pages. It increases visibility by creating more traffic and helping your company reach out to more people. SEO allows you to improve your marketing by communicating important messages and branding. The use of targeted keywords to promote the…