Google Tag Manager
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What Is Your Bounce Rate and Why Is It So Important?
When someone lands on your website and leaves without visiting another of its pages, that counts as something known as a “bounce.” Your bounce rate, therefore, measures how often that happens, and it is expressed as a percentage of single-page sessions. Your bounce rate isn’t…
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Ecommerce DataLayer Patterns: Keys, Values, and Naming
If you’re running a Shopify, BigCommerce, or other ecommerce store, you need insights you can act on. The right data reveals where your traffic is coming from, what it’s doing once it arrives, and how you can create a better experience to promote conversions. A…
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Consent Mode v2 for Ecommerce: What Changes and How to Implement
Consent Mode v2 is Google’s latest update to its Google Ads 4 (GA4) platform, created to help ecommerce businesses address growing privacy demands while still accurately measuring visitor traffic and activity. If you are currently running GA4, adapting to the update is not optional; it…