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How to Choose the Perfect Domain Name for Your eCommerce Business

You know how important a domain name is.  It will come to define your business and your brand, make it easy for prospective customers to find you and for patrons to remember your location in the vast worldwide web, and generally determine the ease of access to your online operation.  Ideally, you’ll be able to secure a domain name that matches your company name exactly, but with so much competition online these days, not to mention rampant domain squatting, you simply might not be able to achieve this goal.

What can you do, then, to select the perfect domain name?  One option is always to choose a name for your online business for which the domain is available, and if you’re early in the process of launching your venture, this may be a viable option.  If you already have a business name and the matching domain is not available, you still have options to create a simple, memorable, and impactful domain name for your e-commerce business.  Here are a few things to consider.

It’s Not a Description

It’s tempting to create a domain name that describes your business, but this can quickly turn into a long-winded exercise in futility.  Short and sweet is the name of the game when it comes to domain names.  Nobody wants to type in a domain name like “qualityconsumerelectronics.com” when they can just type “sony.com” instead.

There’s a lot to be said for brevity when creating a powerful domain name.  The rule of thumb is to use no more than three words, and ideally, less.  When you think about it, two words should always suffice: a subject and an adjective.  Think urbandictionary.com, googlenews.com, or loveknitting.com.  They are not only short, but in just two words, they aptly detail what they’re offering.

Focus on Name or Category

Let’s get down to the nitty gritty of creating a compelling and memorable domain name.  There are two ways to go.  The best option is always a domain name that matches your business name, or that shortens it in some way.  If your business name is Sony or TMZ, you’ve already got a suitable domain name.  If your business is Allred, Maroko &Goldberg, a domain name like amglaw.com is probably a better solution.

You can also utilize the category of business you’re in if there’s no good way to use your own name or all suitable variants have already been claimed.  You may find that common names are taken.  You’re not going to get a domain like tacos.com, for example.  This is where you can start to get creative by pairing all or part of your name with the category, like titostacos.com, trejostacos.com, or guerrillatacos.com, for example.

If at all possible, you need to include at least a portion of your actual business name in the domain name as this will help to associate your brand with your URL and make it easier for customers to remember it and find you.  It also helps to ensure you show up in relevant searches if users can’t remember your full domain name.

Launching your online business is made easier with the help of professionals experienced in web design and SEO.  Contact the specialists at Net Profit marketing at 605-610-3139 or online to learn more.

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