Collecting and analyzing data regarding user behavior has always been a crucial step in knowing how to market your site and increase your conversion rates. And today, Google Tag Manager (GTM) is here to make the process easier.
Google tags themselves are a form of embedded code that you place into your website to help you obtain information from visitors, including how they found your site as well as some more specific details, such as how much time they spent scrolling on a page or what they put in a shopping cart. They then share that data with a third party (such as Google Analytics) to allow you to garner actionable insights about your target audience.
GTM’s job is to streamline the process. Instead of having to figure out how to manually create and insert code, GTM will do it for you, eliminating the risk of human error. All you need to do is embed a special GTM code once and let the system take care of the rest.
If that sounds like something your team can benefit from, here’s how you can get started:
Set Up an Account
Go to tagmanager.google.com and click the blue “Start for free” button in the top right corner, then click the blue “Create an account” button, once again located in the top-right corner. On the account creation page, Google will ask you to input your business name, country, website, and platform on which you want to use GTM.
Install Your Web Container
Go to the Tag Manager’s Workspace tab and select your container ID in the top-right corner. It is a series of letters and numbers that starts with GTM with a dash in the middle.
After that, copy and paste the code at the top of the message box as high as possible in the <head> of the page. The code at the bottom should be copied and pasted after the opening <body> tag. You must do this for every page of your website.
Set Up Your First Google Tag
Creating and working with Google tags is pretty easy with the help of GTM. Here’s a step-by-step breakdown of how to set up your first one:
- Go to the Workspace tab and click on “New Tag”
- Give your tag a title at the top left
- Click inside the “Tag Configuration” box and choose a tag type (choose “Google tag” if you want your tag to work with Google Analytics 4)
- Choose a trigger that will prompt Google to record the tag
- Save your tag and click “Submit” to activate it
- Add a name and description
- Ensure the tag shows up in the Version Summary Report
Once finished, you can connect your GTM account to Google Ads or other third-party programs to see details of user behavior and make critical decisions about your next marketing move.
Reap the Benefits of Google Tag Manager’s All-in-One Solution
Google Tag Manager offers several advantages for businesses. For one, it improves organization by allowing you to manage all of your tags in one place. Additionally, tags can be created and deployed in minutes, saving you time and frustration while making it easy to get the data you need to make the right changes to your website.
If you’d like some help figuring out how GTM can enhance your online marketing strategy, the experts at Net Profit Marketing are ready to help. Contact us today to learn how our data-driven approach can help you increase your ROI and experience growth in your business.
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