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5 SEO Friendly Web Design Tips

SEO Web Design TipsSo you’ve created a website or you’re redesigning it and you want to make sure you have a SEO friendly web design (SEO = Search Engine Optimization)? Great idea! A good web design is not only one that looks good but also one that is easy to navigate, loads fast, helps sell, and is easy to be found (SEO).

Designing a website starts with an idea, which turns into planning, which turns into the actual implementation. This may seem like a fairly simple endeavor, I mean there’s only 3 steps, right? Well, if it was that simple, everyone would have a really successful website. The key part to this is the planning to make sure all aspects of your site work together and not against each other. Just know that no matter what your topic or message is, there are many ways to bring in more traffic by using a few SEO friendly website design tips.

What Do Users Want?
When someone visits a particular website, they tend to have some basic expectations. These of course vary depending on the person, so we’re talking in a general sense about what is to be expected when one chooses to visit a particular website.

  • The site should appear within a particular amount of time: 5 seconds or less.
  • The site should be easy to navigate, so users can find what they are looking for.
  • The site shouldn’t be overwhelming with lots of links and too much information and gadgets.

SEO Friendly Web Design Tips

  1. Avoid using Flash. Flash can not only cause the webpage to load slow, the text that appears in Flash images is not readable by search engines.
  2. Don’t Use Images for Text.  Although adding some visually appealing fonts may sound like a great idea, know that many times this text was created. This means the text is not readable by search engines and doesn’t contribute to the optimization of your site. Solution? Visit Google Web Fonts, which is a new font directory offered by Google that allows you to use their collection of open source (readable!) fonts for free. These include very unique fonts that were previously only available using code or images.
  3. Site Speed. How fast a site loads is becoming more and more important these days, and directly influences just how long your visitors are willing to wait. Not only is this important to users but Google has also announced that it contributes to the ranking (or lack of ranking) of your website. Know that you have about eight seconds before your visitor decides they can’t wait anymore. Good web design will have it loading in less than 5 seconds.
  4. Keyword Placement. This is how you will be informing Google on what your website/page is all about. Inserting the keywords correctly is very important, with an emphasis on the following places: Title tag, Meta description, Website slogans, Navigation, Breadcrumb trails, H1, H2 and H3 tags, Bullet points, Alt text, Title attribute on links, the main website copy, Internal, links, Footer links, URL’s, File / folder names. Warning-be sure not to overdo it! Keyword stuffing is easily detectable by Google and more importantly your users.
  5. Social Media. Due to this fairly recent movement, social media can now play a large part of making your website SEO friendly. Be sure to present your website (company) as one that is available by providing the appropriate social networking buttons, i.e. Twitter, LinkedIn, Facebook, etc. so that users are able to easily contact you, if necessary. Having mentions on social media sites can be seen as a positive factor when Google is deciding on your websites ranking.

There are a lot of aspects that go into making a website SEO friendly and successful implementation of those activities is key. The tips above should help you to at least get started.

Leave a Reply:


There are currently 4 responses:

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Patti McConville

on May 24th, 2011 reply

Hi Jared,

Well thanks hugely! I am always reading about SEO and I find most of it frustrating. I am not a web tekky or geek. I am normal person who owns a great gift basket website. Trying to make any sense of SEO is actually crazy making. I have hired companies – big and small – with some results but not worth the money I have paid.

Your article gives more definitive information than most of the junk I have read.

My last SEO company told me to build links. But they underscored don’t pay for links but in tons of SEO articles, websites etc., all I find are links websites which charge. Then I keep reading Google can’t really tell and then I read, Google can tell if they are paid and they don’t like it.

Thanks for a little sanity in an industry which I find over priced and self serving primarily to the SEO company.

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Jared Pomranky

on May 25th, 2011 reply

No problem Patti. Thanks for visiting the site and good luck with your site!

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sudha

on February 15th, 2012 reply

Hi, I have a question. Is usage of ajax and jquery in websites, is consider as non seo friendly? How effective will be this issue? as I know that search engine couldn’t index the pages, as they don’t have specific url.

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Jared Pomranky

on April 6th, 2012 reply

AJAX can definitely hinder the ability for search engines to crawl your content so keep that in mind when you’re using it. AJAX navigation is probably a bad idea but AJAX for field validation adds a lot to the user experience and doesn’t hinder your SEO efforts.

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