Ecommerce SEO
Guides to planning and executing ecommerce SEO. See platform-specific posts in Shopify SEO and BigCommerce SEO. If you are ready for expert help, visit our services page.
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Crawl and Index Control for BigCommerce at Scale
Managing BigCommerce crawl index control is one of the most overlooked yet critical aspects of ecommerce SEO. Running a large catalog on BigCommerce means that faceted navigation, template variations, and parameterized URLs can all quickly lead to crawl waste. And if left unchecked, that will…
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Image and CDN Strategy for BigCommerce CWV
BigCommerce sites built on Cornerstone or legacy Stencil themes often carry technical debt that directly affects their Core Web Vitals (CWVs). Category templates, faceted navigation parameters, and canonical settings are all structural factors that play a role in how efficiently your store is crawled and…
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Review Schema on BigCommerce: AggregateRating and Offer Pitfalls
Implementing structured data correctly within BigCommerce can mean the difference between rich results that build shopper trust or underlying issues that dilute your SEO efforts. Review, AggregateRating, and Offer schema are each particularly prone to mistakes on ecommerce platforms. With that in mind, the following…
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2025 Shopify SEO Checklist: Speed, Structured Data, and Scalability
Shopify continues to dominate ecommerce in 2025. With millions of stores running on the platform, competition for organic search visibility is fiercer than ever. To succeed, you need more than a fast theme and a few SEO apps. You need a disciplined approach that addresses…
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Stencil to Cornerstone Upgrades: SEO and Performance Gotchas in BigCommerce
As you search for ways to improve your BigCommerce performance, upgrading from an older Stencil theme to Cornerstone can feel like a straightforward solution; Cornerstone is designed as the platform’s best practices theme, after all. However, doing so often introduces unexpected SEO and performance issues.…
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BigCommerce Category Template SEO: H1s, Facets, Canonicals
When it comes to search engine optimization (SEO) for e-commerce businesses, category pages are often where the real money is made. And as a BigCommerce merchant, you need to make sure your category templates, H1s, and faceted navigation are each configured correctly to ensure your…
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Sitemaps for Shopify Stores: When to Split and Why
Running a Shopify store means balancing technical SEO with the realities of a platform that does a lot of things for you but doesn’t always behave how you would like. One of those areas is your sitemap. By default, Shopify auto-generates a sitemap.xml file that…
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Shopify Site Search and Filtering: Avoiding Crawl Traps
Faceted and on-site search are both crucial for connecting ecommerce shoppers with your most important pages. But at the same time, they can also create chaos for SEO and hurt your rankings. Every time a filter or search parameter generates a unique URL, Shopify risks…
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Shopify SEO Best Practices That Actually Move Revenue
If you’ve been spinning your wheels when it comes to Shopify search engine optimization (SEO) and yearning to implement meaningful changes that will drive revenue and increase your online visibility, you’re in the right place. Whether you’re a Shopify store owner, an e-commerce operator, or…