Image is everything in doing business online. Imagine you are visiting your site for the first time. Chances are you will be making a decision about the site within 3 to 5 seconds, if even that long. If you already have a website up and running, how does it stack up against your competition? If this is your first online venture, how do want to stack up against the competition? Simply having a website isn’t enough anymore, you need to have a high-powered online selling machine with all the functional bells and visual whistles. Ever been to a website that made you hit the back button almost immediately? Yeah, leave those sites to your competition.
Now that you have captured the visitor’s attention and made them feel comfortable doing business with you, what do you want (need) them to do next? Unfortunately, even some of the best companies leave this out when designing their website. Well-placed calls to action, coupled with an accommodating web design, are vital and need to be integrated during the website’s inception.