Connect With Us:
Come and Visit Us:
  • 421 N Phillips Ave, Suite 302
    Sioux Falls, SD 57104

Get In Touch With Us:

421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104

(605) 610-3139

Design. SEO. PPC.

It's a Click Away. Contact Us Today.

post

Viral Marketing: The Benefits of Creating Contagious Content

If you think back throughout your life, you can likely recall at least one piece of viral marketing you have encountered. From Old Spice’s “The Man You Could Smell Like” campaign to the Ice Bucket Challenge that raised over $100 million for ALS research, there are many examples of marketing that have spread like wildfire.

Viral marketing campaigns present an excellent opportunity for businesses to increase brand awareness and reach new customers. Find out what goes into building a campaign like this and what advantages viral marketing can offer your business.

What Is Viral Marketing?

Simply put, viral marketing involves creating campaigns that spread naturally through social buzz. While your company may make the piece of content, that campaign can only become viral when people share your content with others en masse. With viral marketing, your business isn’t actually doing the promoting. Instead, you’re turning the public into raving fans who just can’t get enough.

How Does Viral Marketing Benefit Your Business?

Creating viral marketing campaigns takes a lot of work and ingenuity. However, they can pay off in a few significant ways.

Unprecedented Reach

Viral campaigns can gain massive reach with a lot of people in a short amount of time. When so many users are sharing the content, marketing messages can get picked up by prominent media outlets and become trending topics on social media, exposing a brand to a much wider audience than many of today’s marketing tactics can reach.

Welcomed Advertising

When campaigns go viral, users view and share the content willingly. The campaign doesn’t feel intrusive or seem like an interruption. Instead, your audience can connect with and enjoy the content, sometimes even coming back to the piece again and again.

Increased Brand Recall

Many people have at least one commercial that they can think about right now and remember the emotion they felt when they first saw the content. Viral campaigns are memorable because they tend to create emotional connections.

Having a brand that people remember and bond with can give you a leg up on competitors that don’t have that same connection with the audience.

Increased Return on Investment

You don’t pay for viral marketing campaigns. Your company simply creates the content, and the users or visitors do all the sharing. As a result, the free word-of-mouth advertising that comes with viral content significantly increases the return on your investment.

Tips for Creating Viral Campaigns

Although many believe that viral campaigns only happen because of sheer luck, there are some things you can do to create the right conditions for your content to go viral:

  • Gather data from your audience to understand what they want, how they think, and what they find funny or memorable
  • Create messages that have an emotional impact, whether that be humor, sadness, or nostalgia
  • Include useful information in your content so that others can find value
  • Take advantage of current trends, as timing can be one of the main factors in helping viral campaigns take off

Following these best practices increases the likelihood that users will connect to and want to share your content with others.

Create Content That Your Visitors Want to Share

Creating viral content can be highly beneficial for building emotional connections and exponential reach. At Net Profit Marketing, our strategic web design and advertising experts know how to create marketing campaigns that capture the audience’s attention and deliver value.

Contact us today for a free consultation to learn how we can help you take your marketing to the next level.

Leave a Reply:


about us:Net Profit Marketing

We're a mid-sized-business oriented Internet marketing agency with a laser-like focus on the one number that matters most: how much are you getting back from your marketing dollar?

Our Clients Love The Work We Do for them