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Responsive Sites: Much Smarter than Separate Sites

Responsive design is quite a rage these days. Web designers looking to plan out site designs compatible to a range of devices like PCs, laptops, and the latest line-up of tablets and mobiles are embracing this concept. A few years back we needed adjusting the look and feel of our designs in accordance with the various browsers (Internet Explorer, Mozilla Firefox, and Google Chrome). Today with the snowballing of Android and iPhones we need focusing on the looks of our sites plus how users interact in a medley of dissimilar environments. A ‘responsive design’ comes in handy in this changed scenario.

Why is a responsive design an ideal option?
There’s lot of confusion in the mind of designers — either they look to developing discrete sites compatible with mobiles or tablets having unique web addresses or make use of responsive sites to recognize the target device and deflect users to the site that’s specific to the device.

Twofold issues creep up here that relate to the above stated options:

=> It’ll be hard for the device identification script utilized for recognizing the mobile devices, to track the massive number of devices that enter the market in quick succession.

=> It’ll be a nightmare to develop and maintain so many individual sites specific to a range of tablets and mobiles.

Responsive design holds a better solution to address challenges posed by the diverse range of web devices hitting the market. Our basic aim is developing a string of scalable designs meant for a specific class of devices via usage of scaling images and flexible grids. Web browsers render data on the extreme count of pixel width that they support by utilizing CSS element in other words termed as media query. The value got helps to infer about the devices we are targeting, as the extreme size of the width will most likely be the size of the screen that the device has.

In place of designing sites with unalike contents, & unique interface, a much better option is to design a single responsive website that will tune and scale the layers, up for display, to provide a peerless feel within the screen space accessible.

Pay Less, Get More
A responsive design is far less expensive than having two unique websites—one for a mobile device and the second one for desktop users. It’s simple mathematics, the cost of making a single site is lesser than designing two separate sites. In the long-run having a web site with a responsive theme will be much more paying, especially when you plan to expand your site in line with the growth in your business. It’s a smart decision if you go for a ‘responsive design’.

Use it As a Tool
A ‘responsive design’ is a tool held in your hands with which you can develop a full-fledged web project to target your leads, stream the information that the targeted mobile users are looking for, and conceal the content that has no use on a mobile but is valuable from the standpoint of a desktop or tablet.

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