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It’s a brand new year, which means new email marketing tactics. Rather than following tired fads, 2019 is all about honing a classic subscriber-centric strategy. Brands are increasingly putting the customer’s journey at the forefront of their email marketing strategies. Accomplishing this goal in an effective manner requires a fair amount of insight from the [...]
As marketing trends and customer relations evolve, the importance of digital marketing continues to come into focus. Business owners all around the world are realizing that building brand awareness is the best way to drive recognition, engagement, and promote positive word-of-mouth. In fact, digital marketing has become so essential that a brand’s online presence has [...]
There’s nothing a seasoned marketer dreads more than an annual content audit. However, a well-managed audit usually leads to extremely productive insights that can drastically improve your content marketing strategy. Put another way, a content audit can help us identify and alter outdated and irrelevant practices. What Is A Content Audit? A content audit is [...]
In this day and age, your website often serves as the first interaction prospective customers have with your brand. Most browse online before they ever shop in stores, and when they’re searching for goods or services, you want to make a good impression with the platforms they encounter. What if your website is hopelessly out [...]
At various times, Google has declared certain online practices to be dead. In some cases, they were correct. When they changed their algorithms to identify black hat practices like keyword stuffing, they largely eliminated the occurrence of users finding totally irrelevant content stuffed with trendy keywords. In some cases, as when they declared the end [...]
Within the last two decades, the vast majority of businesses have come to the conclusion that they simply can’t remain competitive without an online presence, primarily a website, that facilitates online interactions with consumers. Without a website, many potential customers will never know a business exists. Over the last several years, however, social media presence [...]
According to the American Community Survey (ACS) from 2015, roughly 12.6% of the population, or about 40 million Americans, are categorized as having disabilities. These can range from physical disabilities like hearing or vision impairment, or limiting conditions like cerebral palsy or multiple sclerosis, to mental disabilities ranging from depression and schizophrenia to autism and [...]
When you’re designing (or redesigning) your website, you probably want to incorporate the latest styles in layout and design. You want prominent placement for your logo, easy-to-find contact information, and discreet, but convenient menus for users to navigate. You know you want bold graphics that elevate the appearance of your pages, support your brand image, [...]
A lot of effort goes into tracking and predicting keywords search users might choose when looking for specific goods, services, companies, and brands. Staying aware of trending keywords that are relevant to your brand, your company, and your industry is an essential part of any online marketing strategy. That said, the relative popularity of related [...]
How do we handle any kind of crisis is life? While there are certainly some people who hunker down, shell shocked, and wonder why they didn’t see it coming, most of us try to prepare for potential disasters so that we can sail through with ease. It’s not always possible to plan for the unknown, [...]