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Any organization will benefit from a solid branding strategy. When a business takes the time to build its brand, it creates a reputation in its industry sector. Customers will begin recognizing it by name and making specific assumptions about its products based on its messaging. However, brand messaging differs for organizations that sell to other [...]
While most brands agree that leveraging the power of video marketing is non-optional, one area that marketers differ on is the use of captioning and video transcription. Some organizations find that captioning introduces an additional unwanted expense, while others refuse to release a video without transcription capability. But there are more benefits to adding transcription [...]
The choice to redesign a website involves a major decision that requires careful planning and consideration. It can be a time-consuming and costly process, so it’s important to make sure the timing is right. To that end, how do you actually know when it’s time for a fresh start? In this article, we’ll explore some [...]
Google Analytics has acted as an integral part of almost every marketer’s toolkit since its initial launch way back in 2005, but with Google’s recent announcement that Universal Analytics will cease processing new data on July 1, 2023, as the company rolls out Google Analytics 4 (GA4), many business owners are justifiably wondering how this [...]
One of the most popular and successful business trends to emerge in recent years is holistic marketing, an approach that seeks to consider every part of a business — from its customers and employees to stakeholders and even society at large — as part of a collective whole. By recognizing that all of these things [...]
The video has long been a cornerstone of communication and content creation. From educational videos and creative short films to online marketing campaigns and social media updates, video has the power to engage and inform viewers in a way that text and images alone cannot. However, in order for your videos to be seen by [...]
Google’s “People Also Ask” Box is a feature that displays a list of questions related to a user’s initial search query. The box is located near the top of the search engine results, above the first organic result. If you’re looking to get your website to appear in the People Also Ask Box, there are [...]
Search engine optimization (SEO) is the art and science of increasing a website’s search engine rankings. The higher this ranking, the more people will be able to quickly find the site. Sometimes, however, a site’s rankings can drop for what seems to be no clear reason. If your SEO rankings have recently dropped, don’t panic. [...]
Content pillars are the foundation of social media marketing plans. Without them, a business’s strategies will be shaky and likely to fail. With a strong understanding of what content pillars are and how to effectively use them, you can create a social media content strategy for your business that will engage and delight your audience. [...]
Web design has a significant impact on SEO. How you design your website can determine how well you rank in search engines, how much traffic you get, and whether people remain on your site. Here are a few things to keep in mind to remain optimized for SEO when designing your website. Make Navigation Intuitive [...]