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Pay-per-click (PPC) is one of the most reliable and effective digital marketing strategies you can employ. Targeted and practical, it can place your products or services in front of your audience at precisely the right time and place, boosting conversions and bolstering revenue. But the key to PPC success is dodging the most common mistakes [...]
Where you rank on the world’s largest and most powerful search engine is one of the most significant factors contributing to your brand’s exposure, credibility, and success. But while your marketing manager might be employing SEO best practices, it’s also crucial to ensure that your content remains up to snuff with Google’s algorithm updates. After [...]
It’s crucial to produce quality content, but it’s equally important to produce consistent content. Research demonstrates that high-caliber, valuable, and consistent content affects consumers’ decisions more than any other factor. The truth is that inconsistent content can spoil even the most outstanding marketing strategy. Fortunately, there are a handful of ways to ensure the uniformity [...]
Conversational marketing is a more personable marketing approach involving conversing directly with your website users and prospects. You can leverage this marketing strategy in several ways, including voice assistants, chatbots, live chat, conversational AI, and traditional phone calls. Using conversational marketing allows for better and more efficient personal communication with customers, but even better, an [...]
Consumer behavior dictates how customers choose, purchase, and use your goods or services. It also determines the actions of consumers within the marketplace and the motivations for their actions. So to make effective strategic marketing decisions, you must first understand the factors that influence consumer behavior. What Are the Factors Influencing Consumer Behavior? Consumer behavior [...]
Improving your current conversion rate typically means more leads, more site traffic, and converting more users into customers. But achieving these objectives means that your site has to do two things: Appeal to users and be friendly to search engines. With that in mind, here’s what conversion rate optimization means and how you can accomplish [...]
Your brand’s reputation is critical in a competitive environment. A stellar reputation will likely attract future clients to your company, while a poor one will drive away potential customers to your competitors. Here’s how to protect your brand’s reputation over the course of your digital marketing campaigns: Use Social Listening Tools Social listening is one [...]
Many marketers have mastered the art of including a few specific keywords in their content to boost their ranking in search engine results pages (SERPs), but many overlook the benefit of leveraging keyword clusters. Keyword clusters are groups of related keywords meant to represent searchers with similar intent to purchase. For instance, someone searching for [...]
One of the best ways to expand your brand performance with potential customers is through market intelligence. Thanks to the increasing amount of data made available in a digital world, market intelligence allows marketers to make data-driven decisions about their business, rather than relying on gut instinct or feelings. Market intelligence encompasses a variety of [...]
Any organization will benefit from a solid branding strategy. When a business takes the time to build its brand, it creates a reputation in its industry sector. Customers will begin recognizing it by name and making specific assumptions about its products based on its messaging. However, brand messaging differs for organizations that sell to other [...]