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Sioux Falls, SD 57104
Business owners around the world have become aware of Facebook’s potential for supporting their venture via social networking. What about Twitter? Have you capitalized on the marketing potential of the world’s 2nd most popular social network? The network has over 200 million users and growing daily. A substantial level of added exposure is very possible [...]
Taking advantage of social media to promote your business online is one of the primary components of web-based success. The term “going viral” is closely associated with the video sharing website, YouTube, and refers to the process of garnering hundreds of thousands or even millions of hits (visits) – in this case, referring to views [...]
The AIDA method is a classic technique used in sales, and has proven effective for countless companies, pre-dating the internet era. Now that such a substantial amount of marketing is done online using websites and social media, there is a call for AIDA adaptation in internet marketing as well. Let’s examine how this process can [...]
Formalizing your lead generation process is the key to success with your business website. To do so, you must become aware of the structure of your sales funnel and streamline it to help increase your conversion rate (CR). To review, the sales funnel generally stands for the marketing steps, and interactions, that take place on [...]
Internet marketers and webmasters alike have become savvy in recent years by focusing on many important components of online success including search engine optimization, social media optimization, and pay per click advertising. However, generating traffic is by no means the end-all be-all of digital marketing. There is something missing. Introducing Conversion Optimization: What Is It? [...]
LinkedIn Corp. is known as “the world’s largest professional network with over 120 million members and rapidly growing.” It’s no wonder the company, when it went public in May 2011, experienced the largest stock market valuation for a USA internet-based business since 2004 when Google went public. The professional networking opportunities that are presented by [...]
One of the first steps toward maximizing revenue through internet marketing is to adopt the proper vantage point. Far too often, we hear marketers focusing exclusively or at least mostly on one format of internet marketing or advertising, such as SEO, citing that one technique as the end-all be-all of webmaster success – a mindset [...]
When you have an idea in mind for creating the very best website, the Check List can be quite long. There are domains to buy, designs to create, files to manage, email accounts to set up, and content that needs to be written to let people know who you are and what your website is [...]
Here’s a quick tip to increase the usability of your LinkedIn profile to visitors and to increase your company’s online presence. It has to do with how you list your company as the place where you work. It can be listed as just plain text or it can be a link to your company’s LinkedIn [...]
You know that lead that contacted you from your website last week? Where did they come from? If they came from a search engine, what was the keyword and what page did they land on? Knowing the answers to these questions can help you make educated decisions on where to invest your money online or [...]