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Earlier this month, Facebook announced that all pages will be automatically converted to timeline by the end of March 2012. Reports suggest that 1 in 3 brands have converted to timeline already. In case you haven’t jumped on the bandwagon yet, here are all the tips you’ll need to set up timeline for your Facebook [...]
“Why isn’t my marketing campaign working?” One of the main reasons could be that you (or the staff of your marketing agency) are not applying A/B Testing. Experienced internet marketing agencies are familiar with the concept and can use it to great effect as a method to multiply your conversion rate. In fact, many regard [...]
Whether you are an entrepreneur or the CEO of a Fortune 500, your need for internet marketing is a foregone conclusion. A digital marketing agency can serve as a replacement for – or a supplement to – your in-house promotional team. Utilizing the services of an experienced firm has many benefits that render it superior [...]
Neglecting to use Facebook as part of your awareness and direct response marketing would be a travesty of epic proportions. After all, we’re talking about the world’s #1 social network. Most social networks and communities online don’t make it easy to create mass marketing schemes. They do this to protect the integrity of their own [...]
Business owners around the world have become aware of Facebook’s potential for supporting their venture via social networking. What about Twitter? Have you capitalized on the marketing potential of the world’s 2nd most popular social network? The network has over 200 million users and growing daily. A substantial level of added exposure is very possible [...]
Taking advantage of social media to promote your business online is one of the primary components of web-based success. The term “going viral” is closely associated with the video sharing website, YouTube, and refers to the process of garnering hundreds of thousands or even millions of hits (visits) – in this case, referring to views [...]
The AIDA method is a classic technique used in sales, and has proven effective for countless companies, pre-dating the internet era. Now that such a substantial amount of marketing is done online using websites and social media, there is a call for AIDA adaptation in internet marketing as well. Let’s examine how this process can [...]
Formalizing your lead generation process is the key to success with your business website. To do so, you must become aware of the structure of your sales funnel and streamline it to help increase your conversion rate (CR). To review, the sales funnel generally stands for the marketing steps, and interactions, that take place on [...]
Internet marketers and webmasters alike have become savvy in recent years by focusing on many important components of online success including search engine optimization, social media optimization, and pay per click advertising. However, generating traffic is by no means the end-all be-all of digital marketing. There is something missing. Introducing Conversion Optimization: What Is It? [...]
LinkedIn Corp. is known as “the world’s largest professional network with over 120 million members and rapidly growing.” It’s no wonder the company, when it went public in May 2011, experienced the largest stock market valuation for a USA internet-based business since 2004 when Google went public. The professional networking opportunities that are presented by [...]