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The web design industry hovers on a strange border — it is, as defined by the Feds, a technical profession, to be sure, but from my seat here in Detroit, web design is as much a service industry as a technical one. Web designers, after all, have to climb into our client’s shoes and see [...]
“Detroit, right now, is a cocoon. Driven to metamorphosis by one of the greatest economic catastrophes of all time, what was once a caterpillar industriously trundling along has retreated, wrapped itself up, and is in the process of deciding what it will be when it emerges.” ~ Anon. When you put it in those terms, [...]
All over Detroit right now, I’m seeing an interesting phenomenon. It’s probably been going on since the dawn of time, but I’m just noticing it for the first time myself. People have often talked about being “too close to a problem” to be able to solve it — but what I’m seeing is people being [...]
It’s becoming an accepted industry standard that websites should be designed from a mobile-first perspective, using responsive design to manipulate sites so that they’re clear, easy-to-use, and visually arresting no matter what the dimensions of your screen. This has been a few years in coming, and it’s wonderful that it’s finally here — we’re entering [...]
SEO has always been a very ‘guru-oriented’ industry. There just aren’t that many people out there who have the understanding of the game to really make accurate predictions about what is coming down the pipeline. We generally try to pay less attention to predictions and more attention to research that groups like SEOMoz do — [...]
Maybe a redesign is in order. The foundation of today’s web design has moved beyond technical details — not to say that technical details aren’t important, but most people willing to bill themselves as ‘web designers’ have them well in hand. Today’s web design is less about knowing how to code in CSS and HTML, [...]
As one of Detroit’s SEO gurus, I’ve noticed that some my peers have started moving in an unusual direction lately — away from the technical rules of search engine optimization and into the ‘softer’ science of public relations. It wasn’t too long ago that backlinks were the be-all and end-all of SEO, but as we’ve [...]
Hopefully, you’ve read Part I of this two-parter so you know where we’re at. Let’s just jump right in then. Your Website Can’t Make Everyone Happy Businesses have this strange sense that they can’t focus on a target audience without making some other important demographic feel “left out”. They ask their web guy to design [...]
Every business makes mistakes with its website(s). Most of them are minor, or only even noticeable far after the fact. But some of them are obvious enough to those of us with experience doing business websites that we just shake our heads and sigh. Here’s the 10 worst: Stop Trying to Do It Yourself Unless [...]
Social media is a business nowadays — but it’s also We The People in some very real ways. Everyone saw the Twitter and Facebook-fueled Arab Spring last year, and the direct impact of social media on our lives has only grown since. Here are ten ways that experts believe the power of social media is [...]