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One of the most popular things to do in Cleveland is hate on Cleveland. I don’t know why, but it’s true — ask almost any Clevelander on the street, and they’ll tell you that Cleveland is one of the worst places in the world. In fact, there’s a series of pretty classic YouTube videos on [...]
If you’re not an SEO guy and you decide to start reading a little about the arcane art, you’re quite likely to be completely overwhelmed by the level of jargon that the SEO industry throws around. It’s almost as bad as trying to learn Dungeons and Dragons when you’ve never encountered the concept of a [...]
As a guy who does mobile web design on a semi-regular basis and also does SEO, a lot of people ask me about how to optimize a mobile website. The answer, of course, is “it depends”. It depends on a lot of factors, from your industry to your web servers. Pre-optimization, on the other hand, [...]
Web design is a complicated half-art, half-science that has a challenging goal: to influence a surfer’s behavior without necessarily having any control over the text or pictures that the surfer is looking at. In order to do that, a web designer has to use every element at his disposal — which means they have to [...]
Evergreen — to most people, it’s a kind of tree, the kind that stays green all year. To content creators and SEO guys like me, it’s also a label we use to refer to something that is relevant even years after it was created. To the city of Cleveland, it ought to be both. The [...]
There’s a lot of debate lately about what Google is ‘thinking’ and what Google ‘likes’. There’s nothing wrong with that (other than the possible dangers of anthropomorphizing something that is, at heart, a mindless, emotionless algorithm.) But the discussion has kind of, in my mind, gotten sidetracked. Let me explain. The Danger of Experts The [...]
One of the nastiest moments in any SEO guy’s life is the moment when, after a few glorious weeks at the top spot for a well-contested keyword, your client suddenly drops a space despite your ongoing efforts. The difference, according to Google, between a #1 spot and a #2 spot is a 15% drop in [...]
There are many, many circumstances that give rise to the maxim “less is more” — but few of them rival web design in proving the rule. Web designers are architects whose only limits are their imagination and their client’s budgets; it’s all too easy to go big and try to include a page for every [...]
2012 has been a strange old year for anyone working in the SEO industry. We’ve seen more changes in a year than the previous five put together. For anyone operating a white hat SEO operation which believes in producing great sites with great content, the changes have been nothing but positive. For those people out [...]
There’s a large number of conceits — that is, ‘stories we tell ourselves’ — in SEO. We tell ourselves that if we build enough backlinks, our clients will make enough money to succeed online. We tell ourselves that organic SEO is better for small businesses than pay-per-click marketing. Each of these stories helps to justify [...]