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Evergreen — to most people, it’s a kind of tree, the kind that stays green all year. To content creators and SEO guys like me, it’s also a label we use to refer to something that is relevant even years after it was created. To the city of Cleveland, it ought to be both. The [...]
There’s a lot of debate lately about what Google is ‘thinking’ and what Google ‘likes’. There’s nothing wrong with that (other than the possible dangers of anthropomorphizing something that is, at heart, a mindless, emotionless algorithm.) But the discussion has kind of, in my mind, gotten sidetracked. Let me explain. The Danger of Experts The [...]
One of the nastiest moments in any SEO guy’s life is the moment when, after a few glorious weeks at the top spot for a well-contested keyword, your client suddenly drops a space despite your ongoing efforts. The difference, according to Google, between a #1 spot and a #2 spot is a 15% drop in [...]
There are many, many circumstances that give rise to the maxim “less is more” — but few of them rival web design in proving the rule. Web designers are architects whose only limits are their imagination and their client’s budgets; it’s all too easy to go big and try to include a page for every [...]
2012 has been a strange old year for anyone working in the SEO industry. We’ve seen more changes in a year than the previous five put together. For anyone operating a white hat SEO operation which believes in producing great sites with great content, the changes have been nothing but positive. For those people out [...]
There’s a large number of conceits — that is, ‘stories we tell ourselves’ — in SEO. We tell ourselves that if we build enough backlinks, our clients will make enough money to succeed online. We tell ourselves that organic SEO is better for small businesses than pay-per-click marketing. Each of these stories helps to justify [...]
So we all know the history of the past few years here in Detroit. Spirits seem to be at an all time high though, with new growth just around the corner. Of course, there are still plenty of problems, but that doesn’t mean that the future isn’t bright. Plenty of companies have sprung up in [...]
In terms of life online, 2012 has been an interesting year. We’ve seen a huge amount of change in a small amount of time, and us web based workers have had to make some fairly major changes in terms of how we go about our business. Google pushed through two updates during the year, both [...]
2012 has been a good year in Detroit. It’s a great place to be right now, and with the growth in tourism continuing, it’s a great time to back your business and take that next step. Of course, for many, that next step is likely to be an improvement in what you’re doing with the [...]
A fast site does a lot for your business. At the minimum, it conserves bandwidth for mobile users on limited-bandwidth contracts and it keeps surfers of all breeds from getting distracted and clicking away while your page loads. All of your clients’ clients deserve a fast web experience — here’s how to give it to [...]