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The city of Detroit is rebuilding itself as we speak, and quite a bit of that work is going into rebuilding things that were once great and aren’t anymore. As The Architectural Record put it last September: In Detroit, the statistics are jarring: The city has 26 jobs for every 100 people, 47 percent of [...]
Google separates user intent into three categories: DO (A user wants to accomplish a specific goal, like rent a movie or file some paperwork with their State.) KNOW (A user is looking for a class of, or a specific piece of, information, like what $56 is in British Pounds or why trickle-down economics doesn’t work.) [...]
SEO seems, on the face of it, like a numbers game. How many links do you have? How many words of content have you produced? How many videos do you have on YouTube? But there’s a lot more to SEO — both on- and off-page — that is more qualitative. Content For example, if you’ve [...]
Detroit went through just about one of the worst fates a city could experience in the last five years. Entire empty neighborhoods, literal ghost towns, had to be bulldozed. It was the specter of Death itself — but like all death, the economic disaster made room for new life. Detroit is seeing surprising growth coming [...]
A favicon is the tiny icon — a mere 16×16 pixels — that appears on your browser’s tabs just to the left of the page title. Without a favicon, most browsers simply display a generic ‘page’ icon. Favicons do a few things for you. First, they help your browser visually identify which of their tabs [...]
Lots of people are getting mobile websites designed — and with nearly 30% of searches coming from mobile devices these days, it’s kind of stupid not to. But stupidity isn’t limited to the people who are avoiding getting a mobile site designed — there are plenty of pretty dumb things being done with mobile sites [...]
Summary thus far: Part 1: “SEO today means content marketing, and content marketing is dominated by Forced ARTificial Scarcity, or ‘farts’.” Part 2: “‘Farts’ is leaving us all struggling to create content that has impact in a market increasingly flooded with content. Your chances of getting by on the quality of your content alone are [...]
Back in part 1, we got as far as saying “SEO today means content marketing, and content marketing is dominated by Forced ARTificial Scarcity, or ‘farts’.” Today, we’re going to talk about why that’s important and what it has to do with relationship building. May the Farts Be With You Forced artificial scarcity implies that [...]
It’s a pretty commonplace understanding that the denser the population around you, the less easy it is to form relationships with those people. If you’re in rural little Omer, Michigan, your chances of knowing your neighbor’s names is much greater than if you live in Detroit. The advantages of knowing the people around you are [...]
There are plenty of people out there who love to get their hands dirty when it comes to their own businesses. Let’s face it; here in Detroit, enough of us have had to pick ourselves up off the ground, dust ourselves down, and get on with things on our own terms. The great thing is, [...]