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421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104

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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Exploring the Power of Storytelling in Marketing

As a business owner, it undoubtedly benefits you to try out various marketing strategies, but in the ever-evolving world of digital marketing, it can take some trial and error to discover the best techniques that meet your business’s unique goals. One strategy, however, that can certainly impact your sales in a positive light is storytelling. [...]

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How to Nurture Your Customer Relationships Through Social Media

Virtually everyone has a presence on social media these days, including every business. Social media simply makes for an effective marketing tool to boost customer engagement and drive more leads, and when you combine that power with your other marketing channels, you can increase your sales without breaking your budget. With that in mind, let’s [...]

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The Importance of Including Image Alt Text for Accessibility and SEO Purposes

Anytime you add content to your website (text, images, etc.), you want to ensure that you’re keeping up with SEO and accessibility best practices. If you don’t, search engine giants like Google may not promote your page as much as you’d like. That makes including image alt text extremely important. Understanding Image Alt Text If [...]

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The 5 Surprising Disadvantages of AI-Written Content

The meteoric rise of AI-generated content can be a tempting prospect for business owners looking to scale up their content strategy or eliminate the cost of hiring a writer. After all, why not take advantage of the ability to generate compelling content at the touch of a button? But artificial intelligence isn’t quite the creative [...]

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3 Tips for Optimizing the Downloadable Content on Your Website

If you want a great way of engaging with prospects and customers on your business’s website, consider uploading downloadable content. Downloads help people remember your company, and they establish your business as an authority in your industry. This content has the potential to turn interested leads into long-term customers. Examples of Downloadable Content Some examples [...]

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The Benefits of Having a Professionally Written Bio on Your Website

The highest priority of the modern digital professional is to develop and sell their own unique brand with the aim of becoming more marketable. One great way to gain a competitive edge in the digital marketplace is to build a professional website. It all starts with crafting a compelling bio that details your background and [...]

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Search Intent: What It Is and How to Master It

What is the “why” behind an online search? When a user types a specific string of words, such as “best sushi restaurant,” search engines must parse out what the user is looking for. Are they seeking the best sushi restaurant or just the best one near them? Or are they typing a movie title? This [...]

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5 Creative Ways to Repurpose Your Old Content and Drive SEO

While repurposing old content may feel lazy, in reality, it can be a strategic way to better serve your current and potential customers. Creating new blog posts, videos, and guides is a huge use of resources, and it’s not always feasible or even advisable. However, search engine optimization (SEO) and search intent demand that businesses [...]

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5 Copywriting Errors That Can Poorly Affect Your Content Marketing

Copywriting flaws obscure information behind a cloud of poor delivery. When mistakes happen, it doesn’t matter how much the reader could benefit from the subject at hand; they’ll never get past the weak writing. For every written ad, radio commercial, movie product placement, or targeted email, the copywriting must connect with the recipient to drive [...]

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What Is the Ideal Length for Blog Posts?

Blogs are essential for earning trust. By demonstrating your proficiency, experience, and personality, users are more likely to rely on you in the future and purchase your goods and services. But to get the most value from blogs, they must be appropriate for your audience, which requires you to adopt the correct tone, format, and [...]

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