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The use of A/B analysis is becoming popular for websites as they look for the best way to interact with their customers. It basically provides different versions of the website to people and the way that the customers interact with the site and if they make a purchase is tracked. The data is then reviewed [...]
Landing pages are an important part of your marketing plan because they are where your potential customers arrive when they click on a pay per click ad, website link or online coupon. This is your chance to present them with the value proposition and help them to move through to make a purchase. When you [...]
Last Friday, I laid out what I feel is a pretty comprehensive guide to keyword research — the process, the tools, and the goals. Today, we’re talking about the natural partner to keyword research: competition analysis. This is the process of looking at what your client’s competition is doing with their keywords and their SEO. [...]
Ok, so here’s the thing: keyword research is in a weird place right now. On the one hand, it will always, by definition, be a core process in SEO: if you don’t have keywords to attempt to rank for, you’re basically just flinging content at the wall and seeing what sticks. On the other hand, [...]
Web designers have a lot to balance when they create a website, and it can be frustrating to design a website when you don’t have much by way of creative guidance from the client. There are, however, five things that no project deserves — and here they are: Designing First, Then Optimizing Search Engine Optimization [...]
Google swears that it is the content that ensures the audience that you are looking for. Generating new readers to your blog is only going to happen with quality content. Excellent content can cause +1s through Google+, or the sharing through many of the social media sites. These “likes” are what will generate new leads. [...]
Building the awareness, reputation, and influence of a brand that can be successful when you are using SEO. Taking your brand global adds new dynamics to the online marketing as well as the search strategy. SEO is something that can be immeasurable when it comes to creating a local brand into a global success. Getting [...]
There are many things about web design & development that you might not realize unless you have had the opportunity to step into a position that allows you to oversee the implementing of SEO programs. It is important to know how a team can work together to create a search program wherein each person’s ideas [...]
There are some major problems that can happen with landing pages. Creating a landing page that works for your brand is something that can be the challenge. Your problems can be wrapped into four different categories; search, engagement, conversion patterns, and awareness. Search A potential problem with landing pages is that they do not seem [...]
Google may have made upwards of 10 algorithm changes in the past third of a year, but that doesn’t mean that the fundamentals of good SEO have changed all that much recently. Let’s talk about what that means for a blogger — how to SEO a blog. [...]