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It was last year sometime, I wrote a little post talking about how Net Profit Marketing’s secret was that our two areas of endeavor — web design and SEO — were actually more or less the same thing. It turns out that I was ahead of my time. In the year or so since then, [...]
Detroit is a ‘city in progress’, and we seem to have divided along some pretty clear lines lately: there’s the haters, and the builders. The interesting thing is that it’s not a socioeconomic divide; there are haters among our wealthy and builders that are squatting in abandoned homes. With the city trying to declare bankruptcy, [...]
Let’s get one thing straight right off the bat: asking whether or not “social media” is important is almost meaningless. “Social media” means Facebook and Twitter, but it also means Orkut and Zivity and Rivals4Ever and a host of incredibly funny niche social sites alike Anderstand (the site for people from Brighton, UK who love [...]
One of the things that Cleveland used to be known for was building things. As one of my favorite YouTube videos sings, “Here’s the spot where there used to be industry — this train is carrying jobs out of Cleveland.” Today, Cleveland is getting back on the map after half a decade of languishing [...]
We web designers often think of code as being a tool by which design is created — but there’s actually a design aspect to code itself. Designer-friendly code is significantly easier to optimize, to maintain, and to extend than messy code — which means that you can put more energy into building that code into [...]
There’s a lot of struggle in the world of search engines to define ‘relevance’. How do you determine, if someone writes the word ‘fly’, whether they’re talking about insects, zippers, airplanes, baseballs, or being cool and/or sexy? Google is famous for their Latent Semantic Indexing (LSI), which has become a huge keyword in the content [...]
It seems like everyone all over the SEO world right now is having a bit of a spaz attack, because Google is coming out with a bunch of statements lately that point out specific kinds of links that they believe should have the “nofollow” attribute. Links inside widgets is the latest one, but they’ve pointed [...]
The problem with following Google’s guidelines about building backlinks (see Part I if you don’t remember what I’m on about) is that it’s mathematically impossible. Google wants SEO people to become purveyors of ultra-high-quality content so that sites build links naturally. But there are literally four times more websites then there are seconds in the [...]
Google updated their Webmaster Guidelines a few days ago. The changes weren’t massive, but it’s worth looking at what they said regarding building backlinks. Here’s a good example: Links with optimized anchor text in articles or press releases distributed on other sites. For example: There are [...]
Whenever someone clicks onto a website, stays on the page they landed on, and then clicks away from the site entirely (or worse, clicks the “back” button), that’s called a “bounce”. (If they click to a different page on the same site, that’s not.) For your typical, informational website, the bounce rate can be as [...]