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One of the most common ways that any blog site tries to create its own identity is by using a new or modified theme or template to give the blog its own distinctive feel. When you are looking at different themes and templates for your blog, it is important to take a number of items [...]
There are many different philosophies on the best way to design a website so that it works in selling your product or service. Some favor a highly structured and guided path approach where a site visitor is encouraged at each step to take the next part of the sales journey leading to a sale. While [...]
There are many different strategies that are being used to try and maximize a websites exposure and to increase the site’s SEO ranking. These include having quality content, good links and the proper integration of social networks and social bookmarking. Blinded By Facebook The leading social media site is Facebook and it has garnered the [...]
Matt Cutts, head of Google’s Webspam team, offically called it for guest blogging in his personal blog last Monday. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re [...]
Detroit is a city in stasis. All you have to do is look at the headlines from January 2013 vs. the ones we’re seeing today and you can see how little things change. Last year, the headlines said “Detroit slipping toward bankruptcy” and “Business corridor renewal project proposed” — this year, it’s “Detroit judge rules [...]
There’s a lot of hoopla out there about numbers — 200+ ranking signals, 500 algorithm updates per year, PageRank, Domain Authority, Authorship Authority, Bully’s Authority, on and on. But let’s get real for a second — there’s exactly one thing that Google’s Search Team wants (beyond record-setting AdWords profits), and that’s to give people what [...]
Part I was all about setting up a blog and all of the administrative decisions that go with it. Part II was all about the process of actually writing blog content. Now it’s time to talk about follow-through. Just like when you’re breaking a board with your fist, if you don’t follow through properly, blogging [...]
In Part I of this three-part, comprehensive guide, we went over just about every aspect of getting a blog set up. In Part III, we’re going to talk about everything you need to do to get your posts exposure and build your audience. In between those two — right here — comes the single most [...]
(Before you ask, it’s not misspelled. ‘Compleat’ is an old word meaning ‘skilled in all aspects of a specific endeavor.’ So a Compleat Blogger is a blogger who knows his trade.) So you want to create a blog for your small business, do you? That’s a noble goal, and one that I wish you the [...]
There are lots of organizations pushing SEO strategies that chase a lot of the ‘one percenters’ that are not going to make a huge difference to most websites. It is very important to get the big things moving in the right direction first and so here are some major areas that you should consider improving. [...]