421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
I read an aggravating article on the Huffington Post a couple of weeks ago, and after trying to ignore it as best I could, I realized I’m not going to be able to get it out of my head until I say something. So I’m saying something. No, ‘E-Rock,’ CRO is not anything like a [...]
The next Sioux Falls Made convention is coming up fast, this December 4th. There will be hundreds of craftsmen, entrepreneurs, and other Makers displaying a staggering variety of goods from cranberry-jalapeño wine to air plants to leather jewelry. More importantly, there will be a lot of information about the Maker Movement. What on Earth is [...]
One of the big misconceptions that spawned out of the SEO world’s intense focus on ‘content marketing’ has been the idea that somehow creating amazing content is enough. We’ve been telling people that extraordinary content builds its own backlinks for so long that we’ve stopped thinking about those backlinks as though they matter — but [...]
Web content has a grammar of its own, something entirely separate from the grammar we all use as part of speaking and thinking in the English language. So, as it happens, do TV and print — and each of those is a unique entity unto itself. When you’re designing a webpage that’s intended to sell [...]
It’s been a few years since the Panda update obliterated SEO and replace it almost entirely with content marketing…and what do you know? Google’s results are once again becoming corrupted with horrible links that take Panda’s ruleset over its knee and spank that black and white savior until it’s red all over. What am I [...]
So last week, I linked back to an article I’d written some time ago about cognitive load — basically, the idea that ‘making the end user work for it’ was a bad idea. You want your website to be as easy to understand as possible, which in general means you want to make it as [...]
Web design is one of those topics that is very easy to learn about the front end of — there are hundreds of blogs that talk about design trends and new tools and accessibility and load times and so on and so on. But it’s not very often that someone gets deep into the back [...]
ProTip: The answer is “both!” I’m going to engage in a little exercise this week. I’m posting two articles based on the same content — one in ‘Snackable’ form, the other in ‘Long’ form. I encourage you to read both and determine for yourself which one you enjoyed more — and why — and then [...]
ProTip: The answer is “both!” I’m going to engage in a little exercise this week. I’m posting two articles based on the same content — one in ‘Snackable’ form, the other in ‘Long’ form. I encourage you to read both and determine for yourself which one you enjoyed more — and why — and then [...]
Let’s continue the work we started over the last two weeks, talking about how you can get your content to stand out from the torrent of other stuff that’s been coming down the line lately. This week, we’re talking about awesomeism. In an excellent article called “The Cognitive Processes Mediating Acceptance of Advertising,” Peter Wright, [...]