421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Contrary to popular belief, a great website is much more than just attractive aesthetics backed by SEO strategies. Technical features and user experience weigh heavily on the usability of a site, among other factors. When auditing a site for optimization, it is essential to carefully review every detail, even parts that appear to be insignificant. [...]
Since the beginning of the internet, we have all shared a universal understanding that slow and buggy pages are bad. In the old days, when you came across a website with extensive loading times or slow processing speed, it was almost always a site that contained malware or some other type of computer virus. Even [...]
For most entrepreneurs, there aren’t many things more frustrating than steady website traffic that doesn’t turn into customers. Generating traffic is a task in itself, so when the website visitors leave without converting, business owners frantically try to figure out why. There are countless factors that could be contributing to why visitors aren’t purchasing from [...]
As the owner of a small business, chances are that you wear many different hats, handling management, sales, and even marketing. Digital marketing is one of the most powerful ways to get your business out there in front of the masses. Unfortunately, it can also be confusing, as small business owners who are just getting [...]
Search engine optimization, also known as SEO, is essential for a small business that wants to continue growing in the digital age. Incorporating well-researched keywords into your blogs and advertising can boost the number of people who see your business on the search engine results pages (SERPs). The question is: How do you find the [...]
If you run an online business, it’s a good idea to take a close look at your marketing strategy on a semi-annual or annual basis. You don’t want to make too many adjustments to strategies that you already know work, but you do want to stay on the cusp of changes that occur throughout the [...]
Marketing has come a long way from the days when ad executives had to buy commercial time, cross their fingers, and hope for the best. The internet completely revolutionized the industry and introduced new ways to see exactly what was working and what wasn’t. These analytics are a digital marketer’s Holy Grail. To make sure [...]
Everyone who uses the internet is probably familiar with cookies. You click on a site and begin scrolling, only to have a third of the screen taken up with a message that says something to the effect of, “if you want to keep seeing our content, you’ll need to accept our cookies.” Cookies are far [...]
The longer users stay on your website, the more likely they are to convert. Additionally, Google uses this metric as a ranking factor when determining which websites earn those coveted top-of-page positions. One of the best ways to accomplish this is to use embedded videos. What are the Benefits of Embedded Video? When you embed [...]
Today, more people than ever are using mobile devices to research, shop, connect via social media, and complete so many other tasks. That’s not changing any time soon. The use of mobile devices is expected to grow exponentially over the next few years. In response to this, Google has changed its algorithms to prioritize mobile-friendly [...]