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# Net Profit Marketing: Measurable. Marketing. Results.

## Sitemaps
[XML Sitemap](https://www.netprofitmarketing.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Ecommerce Technical SEO Guide 2025: Crawl, Indexation, and Site Quality](https://www.netprofitmarketing.com/ecommerce-technical-seo-guide/): Do you need help differentiating your ecommerce website in 2025? If so, it’s time to shift your attention to technical aspects of search engine optimization, including indexation, Core Web Vitals, and schema markup. Our Ecommerce Technical SEO Guide will show you how to fix Behind-the-scenes issues like massive product catalogs and duplicate category structures can drag you down the rankings.
- [2025 Shopify SEO Checklist: Speed, Structured Data, and Scalability](https://www.netprofitmarketing.com/shopify-seo-checklist/): Shopify continues to dominate ecommerce in 2025. With millions of stores running on the platform, competition for organic search visibility is fiercer than ever. To succeed, you need more than a fast theme and a few SEO apps. You need a disciplined approach that addresses speed, Shopify structured data, and scalability. Our Shopify SEO checklist is built for ecommerce operators, marketers, and developers who want a practical, technical guide to getting their store ranking higher in search results.
- [Ecommerce DataLayer Patterns: Keys, Values, and Naming](https://www.netprofitmarketing.com/ecommerce-datalayer-patterns-keys-values-and-naming/): If you’re running a Shopify, BigCommerce, or other ecommerce store, you need insights you can act on. The right data reveals where your traffic is coming from, what it's doing once it arrives, and how you can create a better experience to promote conversions. 
- [Shopify Site Search and Filtering: Avoiding Crawl Traps](https://www.netprofitmarketing.com/shopify-site-search-and-filtering-avoiding-crawl-traps/): Faceted and on-site search are both crucial for connecting ecommerce shoppers with your most important pages. But at the same time, they can also create chaos for SEO and hurt your rankings. Every time a filter or search parameter generates a unique URL, Shopify risks exposing hundreds or thousands of low-value pages to Google. 
- [Consent Mode v2 for Ecommerce: What Changes and How to Implement](https://www.netprofitmarketing.com/consent-mode-v2-for-ecommerce-what-changes-and-how-to-implement/): Consent Mode v2 is Google’s latest update to its Google Ads 4 (GA4) platform, created to help ecommerce businesses address growing privacy demands while still accurately measuring visitor traffic and activity. If you are currently running GA4, adapting to the update is not optional; it directly impacts how you track and attribute conversions when users deny consent. 
- [Video SEO for Ecommerce: Product Videos, JSON-LD, and CWV](https://www.netprofitmarketing.com/video-seo-for-ecommerce-product-videos-json-ld-and-cwv/): As you prepare to harness the power of video SEO ecommerce concepts to climb the rankings and convert more prospects into customers, you’ll need to overcome some common challenges and ensure you take the most important steps. Namely, you’ll need to embed your product videos with JSON-LD schema, optimize your videos for Core Web Vitals, and implement a cohesive strategy that increases visibility. 
- [Advanced Techniques for BigCommerce SEO](https://www.netprofitmarketing.com/advanced-techniques-for-bigcommerce-seo/): BigCommerce is one of the most technically capable e-commerce platforms on the market today, but most storefronts never tap into its full search engine optimization (SEO) potential. While basic SEO tactics like keyword optimization and meta descriptions matter, there’s much more to do to differentiate your digital shop.
- [Shopify Blog SEO for Ecommerce Brands](https://www.netprofitmarketing.com/shopify-blog-seo-for-ecommerce-brands/): Be that as it may, running a blog on Shopify comes with unique technical constraints that can quietly undermine your performance if not addressed. Every element of your blog impacts search visibility and site health, but an optimized Shopify blog SEO strategy can generate thousands of qualified visits monthly.
- [Shopify App Bloat: How to Audit and Reduce It](https://www.netprofitmarketing.com/shopify-app-bloat-how-to-audit-and-reduce-it/): Over time, these additions lead to a phenomenon known as Shopify app bloat, which itself leads to slower load times and duplicated functionality. Bloat is more than a performance issue, though; it can significantly impact your conversions and Shopify SEO rankings.
- [Shopify Product Page SEO: Titles, Descriptions, and Structured Data](https://www.netprofitmarketing.com/shopify-product-page-seo-titles-descriptions-and-structured-data/): Getting noticed on Shopify requires a cohesive approach to search engine optimization (Shopify SEO), and one of the most important elements of that strategy is Shopify product page SEO. The goal is to create compelling content that makes your offerings easier to find and more appealing to consumers. Here’s what you need to know.
- [Shopify Collection Page Templates: SEO Elements That Matter](https://www.netprofitmarketing.com/shopify-collection-page-templates-seo-elements-that-matter/): Designing Shopify collection pages is your opportunity to organize your products and create a structure that both search engines and shoppers can navigate easily. The correct Shopify collection template SEO elements help reduce crawl waste and boost visibility for your top products.
- [Content Marketing and Structured Data: Becoming Nonymous](https://www.netprofitmarketing.com/content-marketing-and-structured-data-becoming-nonymous/): Though publishing great content is critical to your online storefront’s success, it is not enough to get you noticed on its own. Search engines need clear signals to understand what your Shopify pages are about, and that’s where structured data comes in.
- [Shopify Collection Architecture and Internal Links That Scale](https://www.netprofitmarketing.com/shopify-collection-seo-strategy/): Shopify’s biggest advantage is its simplicity. Any merchant can launch an online store quickly with clean templates and reliable hosting. But that same simplicity can complicate search engine optimization, especially when it comes to Shopify Collection SEO. Whereas most platforms allow deeply nested categories, Shopify relies on flat collections. The result? Duplicate content and wasted crawl budgets hurt your rankings.
- [SEO Scams](https://www.netprofitmarketing.com/seo-scams/): As someone who runs an e-commerce store, you’ve probably been bombarded with search engine optimization (SEO) pitches promising guaranteed page-one rankings, secret algorithms, or instant traffic.
- [5 Creative Ways to Repurpose Your Old Content and Drive SEO](https://www.netprofitmarketing.com/5-creative-ways-to-repurpose-your-old-content-and-drive-seo/): Repurposing content doesn’t mean copying and pasting old content with a new title and a couple of extra keywords, though; when done right, it means adapting existing ideas into new formats that are optimized with structured data. That can help you improve your Shopify Core Web Vitals and increase your online visibility, resulting in a slew of new opportunities to connect with consumers and generate revenue. 
- [What to Look For in a Partner When You Need Technical Site Migrations](https://www.netprofitmarketing.com/choose-technical-site-migration-partner/): Technical site migrations are among the most complex and high-stakes projects in digital marketing today. Moving to a new e-commerce platform, upgrading your content management system (CMS), or refactoring your site for speed and accessibility all involve serious risks.
- [How to Plan a Zero-Traffic-Loss Site Migration: A Technical SEO Playbook](https://www.netprofitmarketing.com/site-migration-playbook/): Site migrations are high-stakes projects; one wrong redirect or a missed canonical tag can tank your traffic and your revenue. Most site migrations that result in a loss of traffic do so because of one thing: a lack of planning. Search engine optimization (SEO) isn’t something you plug in after launch; it’s the foundation you need to lay before a single line of code makes the jump.
- [SEO vs. SEM: What’s the Difference?](https://www.netprofitmarketing.com/seo-vs-sem-whats-the-difference/): There are two typical strategies for attracting search engine users: SEO and SEM.
- [The Difference Between On-Page SEO and Off-Page SEO](https://www.netprofitmarketing.com/the-difference-between-on-page-seo-and-off-page-seo/): As a marketer, you’ve most likely heard of and worked with SEO as a general concept, but what you may not know is how specific on-page and off-page SEO strategies influence your website’s visibility. Some businesses nail one but ignore the other, which creates gaps that keep their site from ranking well (or at all).
- [Why Every Business Needs a Data-Driven Approach to Digital Marketing](https://www.netprofitmarketing.com/why-every-business-needs-a-data-driven-approach-to-digital-marketing/): As a business owner, you know that “data-driven marketing” is so much more than just a buzzword. Without the right data, you may find it challenging to take the actions that lead to marketing success.
- [How to Avoid Common Pitfalls When Launching a New Website](https://www.netprofitmarketing.com/website-launch-mistakes-to-avoid/): Website launch can be an exciting venture. But amid your enthusiasm, it’s essential to be aware that there are a variety of common mistakes that can tank your success and keep you from experiencing results.
- [How to Implement Cross-Channel Marketing in Your Strategy](https://www.netprofitmarketing.com/how-to-implement-cross-channel-marketing-in-your-strategy/): Cross-channel marketing involves connecting with your audience using multiple mediums while ensuring the entire journey is cohesive and personalized.
- [Getting Started With Google Tag Manager: A Beginner’s Guide](https://www.netprofitmarketing.com/getting-started-with-google-tag-manager-a-beginners-guide/): Collecting and analyzing data regarding user behavior has always been a crucial step in knowing how to market your site and increase your conversion rates. And today, Google Tag Manager (GTM) is here to make the process easier.
- [Landing Page Quality Score: What It Is and How to Improve It](https://www.netprofitmarketing.com/landing-page-quality-score-what-it-is-and-how-to-improve-it/): Optimizing the quality score (QS) of your landing pages will have a huge impact on their visibility and reach. But what exactly is it, and why should you even care?
- [6 SEO Myths to Disregard in 2024 and Beyond](https://www.netprofitmarketing.com/6-seo-myths-to-disregard-in-2024-and-beyond/): However, there’s a new problem. There’s just too much information out there about climbing the search rankings, much of which is based on fiction, not facts. Here are six SEO myths that you need to leave behind in 2024:
- [The Importance of High-Authority Backlinks](https://www.netprofitmarketing.com/the-importance-of-high-authority-backlinks/): Ask yourself: How likely are you to try something after a trustworthy friend or family member recommends it? The answer is quite likely, and in a similar vein, high-authority backlinks act as credible referrals that can significantly benefit your business.
- [The Role of User Experience (UX) in SEO: Enhancing Your Website’s Performance](https://www.netprofitmarketing.com/the-role-of-user-experience-ux-in-seo-enhancing-your-websites-performance/): One factor that plays a significant role in boosting web traffic and improving your sales is the user experience (UX), which refers to your prospects’ experiences while interacting with your website. Your landing pages must be eye-catching, fast, and easy to navigate for visitors to stick around and take action.
- [Local SEO vs. Global SEO: Crafting Strategies for Different Audiences](https://www.netprofitmarketing.com/local-seo-vs-global-seo-crafting-strategies-for-different-audiences/): First and foremost, you need to understand the differences between these two types of digital marketing efforts. Local SEO refers to advertising your business to a specific geographical location; small businesses with brick-and-mortar storefronts will want to attract customers within a certain radius to boost foot traffic, for instance.
- [How Artificial Intelligence Is Transforming Search Engine Optimization](https://www.netprofitmarketing.com/how-artificial-intelligence-is-transforming-search-engine-optimization/): In just the last year, artificial intelligence (AI) has become more popular than ever, and it certainly doesn’t look to be fading out anytime soon. As a business owner or manager, the best thing to do is embrace it and use it to your company’s benefit; AI can transform your brand’s search engine optimization (SEO) in ways that range from automation to link building and so much more.
- [4 Parts of Your Website That Should Include Keywords](https://www.netprofitmarketing.com/4-parts-of-your-website-that-should-include-keywords/): Keywords are a crucial piece of any marketing strategy. These special terms can be a single word or an entire phrase that people enter into search engines. The goal of using keywords is to boost your online visibility and get your brand to the top of Google’s search results for certain words that are related to your niche.
- [Is It Possible to Include Too Many Links on a Webpage?](https://www.netprofitmarketing.com/is-it-possible-to-include-too-many-links-on-a-webpage/): Citing sources on your website can help boost search engine optimization (SEO), but cramming too many links into your content can do more harm than good. Finding the right balance can be challenging, but below, Net Profit Marketing will break down everything you need to know about link limits.
- [How to Prepare for a Successful Website Migration](https://www.netprofitmarketing.com/how-to-prepare-for-a-successful-website-migration/): There may be no surefire or “right” way to prepare for a website migration, but Net Profit Marketing is here to break down how you can best prepare for a successful website migration. Some of the many tips and tricks you can follow include the following:
- [3 Expert Tips on Local SEO to Help You Rank Higher](https://www.netprofitmarketing.com/3-expert-tips-on-local-seo-to-help-you-rank-higher/): Proper search engine optimization (SEO) is vital to any business’s success, and local SEO, in particular, can increase your company’s local tracking, visibility, and overall brand awareness. Optimizing your online presence can help you achieve your business goals, but only if you use the right strategies.
- [Exploring the Power of Storytelling in Marketing](https://www.netprofitmarketing.com/exploring-the-power-of-storytelling-in-marketing/): One strategy, however, that can certainly impact your sales in a positive light is storytelling. Consumers enjoy building connections with the brands they’re purchasing from, and incorporating storytelling in your marketing campaigns is an effective way to accomplish that.
- [The Importance of Including Image Alt Text for Accessibility and SEO Purposes](https://www.netprofitmarketing.com/the-importance-of-including-image-alt-text-for-accessibility-and-seo-purposes/): Anytime you add content to your website (text, images, etc.), you want to ensure that you’re keeping up with SEO and accessibility best practices. If you don’t, search engine giants like Google may not promote your page as much as you’d like. That makes including image alt text extremely important.
- [The 5 Surprising Disadvantages of AI-Written Content](https://www.netprofitmarketing.com/the-5-surprising-disadvantages-of-ai-written-content/): But artificial intelligence isn’t quite the creative genius that many purport it to be. As it turns out, there are several limitations to the technology that you should be aware of before you use it to spin up a few hundred blog posts. With that in mind, here are five of the most significant challenges that AI-written content faces.
- [Search Intent: What It Is and How to Master It](https://www.netprofitmarketing.com/search-intent/): Google’s algorithm is finely tuned for search intent and can tell when a user doesn’t like their results. For example, Google may see that when the user typed “best sushi restaurant,” the matches were all for restaurants located hundreds of miles away, and the user didn’t click any of the links. This informs Google that they were not interested in the quality of the sushi but rather the proximity.
- [What Is the Ideal Length for Blog Posts?](https://www.netprofitmarketing.com/what-is-the-ideal-length-for-blog-posts/): To that end, is there an optimal blog length? A post that’s too short may make the user feel they didn’t get all the information they wanted. However, an overly long blog can be boring or obscure the essential information with unhelpful padding.
- [4 Tips for Scaling Your Website Traffic](https://www.netprofitmarketing.com/4-tips-for-scaling-your-website-traffic/): Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer?
- [The Importance of Having SEO-Friendly Landing Pages](https://www.netprofitmarketing.com/the-importance-of-having-seo-friendly-landing-pages/): While you may think that all you need for a landing page is a good sales message, this kind of thinking can hinder your marketing campaign. When creating your next campaign, it’s worth understanding why SEO-friendly landing pages are crucial to getting the desired results.
- [The Importance of Fresh Content for SEO](https://www.netprofitmarketing.com/the-importance-of-fresh-content-for-seo/): In 2011, Google updated its algorithm to account for freshness. The popular search engine indicated that it would value new or updated content over older articles and blogs. This meant that outdated content would fall in the rankings, regardless of other factors like the quality of a company’s domain, relevance, or backlinks.
- [Referring Domains vs. Backlinks: Is There a Difference?](https://www.netprofitmarketing.com/referring-domains-vs-backlinks-is-there-a-difference/): Backlinks and referring domains are two important but often misunderstood parts of SEO best practices. Read on to learn more about these two seemingly simple, though essential, pieces of the SEO equation.
- [Google E-A-T and YMYL: Tips to Improve On-Page SEO](https://www.netprofitmarketing.com/google-e-a-t-and-ymyl-tips-to-improve-on-page-seo/): When ranking your website’s content, Google analyzes hundreds of factors, which they summarize through expertise, authoritativeness, and trust — E-A-T. Websites that meet Google’s guidelines will automatically rank higher simply because they’re more credible than websites that don’t.
- [Top Conversion Rate Optimization Strategies to Improve Sales](https://www.netprofitmarketing.com/top-conversion-rate-optimization-strategies-to-improve-sales/): With that in mind, here’s what conversion rate optimization means and how you can accomplish it to win more business.
- [Does Your SEO Strategy Include Keyword Clusters? 3 Reasons Why It Should](https://www.netprofitmarketing.com/does-your-seo-strategy-include-keyword-clusters-3-reasons-why-it-should/): With that in mind, here are 3 ways that keyword clusters can improve your SEO strategy.
- [Market Intelligence: What Is It and How Is It Used to Improve Brand Performance?](https://www.netprofitmarketing.com/market-intelligence-what-is-it-and-how-is-it-used-to-improve-brand-performance/): One of the best ways to expand your brand performance with potential customers is through market intelligence. Thanks to the increasing amount of data made available in a digital world, market intelligence allows marketers to make data-driven decisions about their business, rather than relying on gut instinct or feelings.
- [4 SEO Advantages of Video Transcription and Captioning](https://www.netprofitmarketing.com/4-seo-advantages-of-video-transcription-and-captioning/): While most brands agree that leveraging the power of video marketing is non-optional, one area that marketers differ on is the use of captioning and video transcription. Some organizations find that captioning introduces an additional unwanted expense, while others refuse to release a video without transcription capability.
- [Video SEO Strategies to Optimize Your Video for Search](https://www.netprofitmarketing.com/video-seo-strategies-to-optimize-your-video-for-search/): The video has long been a cornerstone of communication and content creation. From educational videos and creative short films to online marketing campaigns and social media updates, video has the power to engage and inform viewers in a way that text and images alone cannot.
- [6 Strategies to Rank in Google’s “People Also Ask” Boxes](https://www.netprofitmarketing.com/6-strategies-to-rank-in-googles-people-also-ask-boxes/): Google’s “People Also Ask” Box is a feature that displays a list of questions related to a user's initial search query. The box is located near the top of the search engine results, above the first organic result.
- [10 Possible Reasons Your SEO Rankings Dropped](https://www.netprofitmarketing.com/10-possible-reasons-your-seo-rankings-dropped/): Search engine optimization (SEO) is the art and science of increasing a website's search engine rankings. The higher this ranking, the more people will be able to quickly find the site.

## Pages
- [Shopify SEO Services](https://www.netprofitmarketing.com/shopify-seo/): That’s where we come in. At Net Profit Marketing, we specialize in Shopify SEO that goes beyond surface-level fixes. We work inside your theme architecture to improve performance, remove crawl traps, and drive long-term organic growth.
- [Web Development & Custom Integrations](https://www.netprofitmarketing.com/web-development-integrations/): Our web development and custom integrations capabilities can help transform your site into a powerful digital presence. Our web design pros use a variety of languages to deliver impactful upgrades for our clients.
- [Technical Site Migrations](https://www.netprofitmarketing.com/technical-site-migrations/): At Net Profit Marketing, we focus specifically on technical site migrations that preserve your SEO equity and protect the integrity of your analytics processes. Whether you’re switching e-commerce platforms or moving from legacy WordPress to a modern headless build, we’ll ensure your traffic and data stay intact, without surprises.
- [Shopify Development & BigCommerce Development Services](https://www.netprofitmarketing.com/shopify-bigcommerce-development/): Need BigCommerce development or Shopify development services? Net Profit Marketing delivers. Our team engineers digital storefronts that hold up under pressure and scale to increase your revenue. Whether you’re launching a new site, rebuilding a legacy theme, or integrating with complex back-end systems, Net Profit Marketing is here to help.
- [Services](https://www.netprofitmarketing.com/services/): At Net Profit Marketing, we help businesses overcome complex technical challenges that derail their long-term growth journeys. Our services include seamless site migrations and content strategies that drive visibility so you can get noticed by the right audiences.
- [BigCommerce SEO Services](https://www.netprofitmarketing.com/bigcommerce-seo/): At Net Profit Marketing, we build BigCommerce SEO strategies that go beyond content and metadata. We fine-tune the technical foundation of your storefront because on this platform, small backend optimizations create real-world traffic gains.
- [Analytics Audits & Server-Side Tagging Services](https://www.netprofitmarketing.com/analytics-server-side-tagging/): At Net Profit Marketing, our analytics audits and server-side tagging services are built to fix broken tracking systems, future-proof your data stack, and ensure your marketing decisions are backed by data you can trust.
- [Privacy Policy](https://www.netprofitmarketing.com/privacy-policy/): What information do we collect?
- [About Us](https://www.netprofitmarketing.com/about-us/): Net Profit Marketing was founded in 2009 to help businesses achieve real, measurable results from their digital investments. Over the years, we’ve evolved from a traditional marketing agency into a technical partner for brands, agencies, and eCommerce businesses nationwide.
- [Sitemap](https://www.netprofitmarketing.com/sitemap/)
- [Contact Us](https://www.netprofitmarketing.com/contact-us/): Net Profit Marketing understands that your business needs more than generic marketing advice. You need a technical partner who can diagnose, build, and optimize for results. Whether you are preparing for a site migration, scaling your eCommerce store, or fixing analytics and tracking issues, we will help you find the right solutions to reach your goals.
- [Blog](https://www.netprofitmarketing.com/blog/)
- [Home](https://www.netprofitmarketing.com/)