Here’s a quick tip to increase the usability of your LinkedIn profile to visitors and to increase your company’s online presence. It has to do with how you list your company as the place where you work. It can be listed as just plain text or it can be a link to your company’s LinkedIn page. If you visit my profile at Jared Pomranky LinkedIn, besides noticing that I should probably update my picture to show my beard, you’ll notice that the name of my company under “Current” is underlined. Hovering over the name will produce the pop-up that I’ve outlined in red (picture to the right) and you can click on it to view the company page. This is a small update that you can make to add some interactivity to your profile.
How do I add the link?
First you need a company page. Don’t have one yet? You can visit Add Company to LinkedIn to add it. Once you’ve added your company (or if you already have a company page), you can go into your Edit Profile (Profile->Edit Profile) and go into any section that mentions your company (Current Position, Experience) and click on the Edit button. You’ll see a screen similar to the one on the left. Click on “Change Company” to retype your company name, start typing your company name, and you’ll see suggestions that are company pages on LinkedIn. Select the company page you created for your company, click on Save, then you’re linked! Some people may have difficulties finding your company name. Just try retyping your company and clicking on Save.
An added result is that you get your personal profile listed under your LinkedIn company page so people can find you by looking for your company. This is a quick update but it should help connect you better with your company. You can see this by viewing our Net Profit Marketing LinkedIn page.