Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords. You want the language on your website to match what search engine users are looking for so that targeted traffic can find you. Of course, with so many competitors vying for rankings with the same keywords, figuring out how to make yourself stand out and reach customers without it costing an arm and a leg can be difficult and frustrating.
Finding relevant keywords for your content and concept isn’t too hard, but you also need to think about the language customers use when conducting searches. What do they type? What do they say when using talk-to-text options? How can you compete for trending or industry-specific keywords? Here are just a few strategies to max out search traffic with keywords in 2019.
Consider What You Have to Offer
Before you start collecting trending keywords, it pays to deep dive your own content and concepts to fully understand what it is you’re trying to sell. Keep in mind, selling products and services is often less about what you’re selling and more about the lifestyle or prestige consumers gain. A vacuum certainly has a practical purpose, but plenty of vacuums suck up dirt. How does it make a consumer’s life better? Does is save time, add convenience, and take up less space than competitor products?
Understanding exactly what it is you’re selling, from goods and services, to added convenience, to a certain lifestyle or image, can help you to create lists of keywords that are most relevant to your products, your brand, and your SEO strategy. Don’t forget to keep track of competitors, as well. You might want to use a tool like Wordstream that gives you insight into the keywords that are working for your competitors so you can see determine how best to compete for business.
Consider What Users are Looking For
On the one hand, you definitely need to consider what search engines are looking for when it comes to keywords so that you can engineer optimal indexing. On the other hand, both you and Google are trying to keep consumers happy, which means figuring out what users actually want.
This will require ongoing research to determine which keywords are ranking highest, what characteristics they share, and how you can use that information to best cater to the wants and needs of search users. When you can put yourself in the mindset of the consumer, you have a much better chance to strategize effectively.
Weigh Easy, Medium, and Very Difficult Keywords
The more competition there is for popular or trending keywords, the harder it will be to rank high for those searches. A tool like KW Finder can help you get the raw data you need, but you need to consider how badly you want a particular term and how much work you’re willing to put in to get top ranking, as well as how you can use easier keywords to get the results you want.
Use Google Trends
There is no shortage of programs to help you choose suitable keywords. Ahrefs, SEMRush, and SEOBook Keyword Suggestion Tool are among the most popular. However, you should probably start with Google Trends, which lets you track the real-time popularity and usage of keywords for free.