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Is Interactive Content the Future of Digital Marketing?

Undoubtedly, content still reigns supreme in digital marketing. However, if you want to appeal to a new generation of consumers, interactive content should be where you’re investing your time and energy.

As the world becomes more connected through social media and other forms of online community, people have begun to crave interaction from their friends, from influencers, and, yes, from the businesses they buy from. Learn the basics of creating interactive content and why doing so can be crucial for future marketing success.

What Does Interactive Content Look Like?

Interactive content looks like any form of communication that allows users to engage with the information presented. For marketing purposes, interactive content can come in many forms, including:

  • Surveys
  • Short polls
  • Clickable in-video content
  • Quizzes
  • Games
  • Clickable slide presentations
  • Moving infographics
  • Calculators

The rise of virtual and augmented reality has been one of the most recent examples of interactive content. For example, IKEA’s “Kreative” feature in the store’s main app allows users to scan their space with a camera and then see how the brand’s furniture and accessories would look in their space.

Interactive content allows you to create a unique and memorable experience for website visitors, newsletter subscribers, and anyone else who comes in contact with your brand. The engagement you get from interactive content has the power to help you form connections with prospects and customers in a way that static content simply cannot.

The Benefits of Prioritizing Interactive Content in Your Marketing Strategy

Making your content interactive has many possible benefits for your brand. Here are six distinct advantages you can reap from an interactive content strategy.

Increase Visitor Engagement

Many people read blog posts, watch videos, or look at infographics and then simply move on after they’ve found the information they were looking for. However, interactive content encourages visitors to engage with your site, causing them to stick around longer and form more of a connection with your brand.

Facilitate Brand Recall

People may easily forget the content they’ve read, but they likely won’t forget the content they’ve physically interacted with. Consequently, interactive content can set you apart from the competition and make your brand more memorable in the eyes of your target audience.

Improve the User Experience

Interactive content can be fun and engaging for users and can provide immense value. Having more interesting content, in turn, improves the user experience on your website. A better UX can help increase trust and connection with your audience and keep them returning to your site.

Collect Data and Insight

Content like quizzes, polls, and surveys allows you to collect valuable data about the needs, thoughts, and preferences of your target audience. You can then use the data to improve your customer service, develop new products, and learn how to meet your audience’s needs.

Improve Brand Reach and Visibility

Valuable interactive content often gets shared online and in person. When users share your content with others, you can reach people who may not have found your brand organically and expand your brand well beyond what marketing alone can do.

Create a Connection With the Right Approach to Online Content

Interactive content allows people to bond with your brand. When people get excited about what you have to offer, they’ll be more likely to share that excitement with others. If you want a website design that creates high engagement, our team at Net Profit Marketing can offer just that.

Contact us today to learn more about how our expert design services can help you maximize audience connection and increase conversions.

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