When it comes to successful digital marketing, the name of the game is always “value.” Every good marketer knows that if you want a lead to take action, you must be able to provide them with value. And creating data capture content is one way you can provide that value.
Data capture content is what you give your leads in exchange for them sharing information about themselves, such as their names, ages, email addresses, phone numbers, or other personal details.
Such content can come in a variety of forms, including eBooks, blog posts, or email newsletter series. The goal is to make an even exchange on the premise that you’ll be able to market to them later after they’ve seen your value.
As third-party cookies become a thing of the past, websites must deploy strategies for collecting zero-party data to stay connected with potential customers. Below are a few tips for using data capture content to accomplish that goal:
Figure Out the Main Problem (and Its Solution)
Before you can create data capture content, you need to know who you’re creating content for and what their pain points are. Understanding your audience and their needs not only helps you target and tailor your messaging so that users take action, but it also helps you deliver immense value that helps position you as a go-to expert in your market.
Once you know who your audience is and what they struggle with the most, pick one specific question or problem to tackle in your data capture content. Remember, your content does not need to be comprehensive in nature. It just needs to provide enough value to make people want to give you their details in hopes of learning more from you.
Choose Your Content Delivery Format
Data capture content can come in many forms. A few that tend to work well include the following:
- Downloadable eBooks
- Templates
- Toolkits or resource folders
- Checklists
- Infographics
- Research
- Videos
- Webinars
- Step-by-step email series
You don’t have to create all-new content to capture visitor data. You can repurpose content that you have already made, such as blog posts or social media posts. So long as your data capture content is valuable and solves a problem for a specific group of people, those people will likely be happy to give you their information in exchange for not having to compile all that information themselves.
Seize the Opportunity With Interactive Content
As a business owner, you’re always looking to learn more about your target audience. When creating data capture content, consider how you can create opportunities for them to tell you more about themselves. Incorporating surveys and quizzes into your content is the perfect way to garner additional details.
For example, if you’re marketing a skin care product, you may consider building a quiz that helps people find out what type of skin they have (e.g., dry, oily, or combination). You can then use the information you gather to segment your list for more effective marketing.
Creating an Even Exchange Is Always the Key
Today, customers know their personal details are valuable. And with so many people already bombarding their inboxes daily, they want to see that you are delivering something special that will truly help them.
If you want to take your digital marketing to the next level and learn how to capture and nurture leads the right way, Net Profit Marketing can help. Contact us today to discover how our services can help you improve your ROI as you see to offer value to your audience.
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