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How to Choose the Right Color Scheme for Your Website

Choosing the right color scheme for your website has a huge impact on the user experience, content readability, and the overall vibe that someone feels when they connect with your brand. Choosing the ideal combination of colors can be tough.

If you’re unsure where to start, don’t worry! Here’s a step-by-step guide to help you choose a scheme that suits your site perfectly.

Figure Out Your Brand Identity

Consider what your company stands for and its tone of voice. Is it playful and fun, or professional and serious? The colors you choose should reflect your brand’s attitude and values.

For example, a financial services website might use lots of blues and grays to convey trust and reliability. A children’s toy store may incorporate vibrant colors that evoke joy and excitement.

Know Your Audience and Their Expectations

Think about your ideal customer base. What do they expect from your brand? Different colors can appeal to various demographics. For instance, younger audiences might be drawn to bold, dynamic colors, while older audiences might prefer a more subdued tone.

Research your audience to figure out what they like and dislike. While you can’t please everyone, it’s important to cater to the largest and most important segment of your consumer base.

Use the 60-30-10 Rule

The 60-30-10 rule is a popular design principle that helps create a balanced color scheme.

According to the rule, about 60% of your website should incorporate the main color you select. Roughly 30% of your pages should use the secondary color to create contrast and balance out your site. The remaining 10% of your content should feature your accent color.

Don’t be dogmatic about following the percentages exactly. A difference of a few percentage points probably won’t have a major impact on the overall feel of your site. However, you should be careful about overusing your primary color.

Mix and Match

Use color wheels and tools to explore different combinations of tones. You can combine complementary colors that are opposite each other on the color wheel to create a high-contrast and vibrant design.

Alternatively, consider mashing up colors next to each other on the color wheel to create a cohesive appearance. Experiment and find a combo that aligns with your brand voice and customer expectations.

Test to Ensure Accessibility

Make sure your color scheme is accessible to all users, including those with visual impairments. Use high contrast between text and background colors to improve content readability.

There are plenty of tools out there to help you verify that your color choices meet accessibility standards. Recheck your content any time you tweak your primary, secondary, or accent colors.

Need Help? Contact Net Profit Marketing

Choosing the perfect color scheme for your website can be tricky. Net Profit Marketing and our web design pros can provide detailed insights and create a color scheme that aligns with your brand voice and customer preferences. Let’s connect and chat about your web development needs.

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