In the world of digital marketing, results are everything. As such, we often seek to yield them as soon as possible. While this is certainly an admirable goal, it is important to remember that meaningful results take time. It is not hard to achieve short term gains using manipulated links and various SEO tactics—however, these results are limited and will offer very little long term impact.
Being the savvy entrepreneur that you are, you are likely already aware that this is not what you want. Rather, you want authentic engagement with real customers along with an organic stream of revenue. If this sounds like you, read on. This article will give you an idea of how long it will take to start seeing results from your digital marketing efforts.
Consider The Long Term
Digital marketing requires a lot of time and finesse, which is precisely why best practices are oriented around long term strategies as opposed to short bursts. Naturally, this means that you need to have a solid plan in place so you do not waste a bunch of time. Additionally, exercise caution with any digital marketing company that promises instant results. These companies will typically run a few ads and engage in detrimental SEO practices that will ultimately damage your search rankings.
The Results You Want Can Take Months, Not Weeks
If you are aiming for lasting results, you will most likely have to work with a digital marketing agency for half a year or more. Throughout this process, make sure you are constantly improving your site, otherwise the timeline could take considerably longer.
Crucial Factors: Google Credibility and Competitors
First things first, it is time to consider where you stand with Google. If your site is deemed credible then you are already ahead of the game. If not, then you will need to work towards rebuilding your reputation.
Second, consider your competition. If they have a prominent online presence, it will be much more difficult for you to land higher in search rankings.
One way to consistently improve your presence is by ensuring that you are selling quality products or services. Even the best digital marketing strategy will have little to no effect if you are pushing an inferior product.
Crucial Factors: Budget And Commitment
Don’t make the rookie mistake of underestimating how much money is required for successful digital marketing efforts. Remember that a higher budget directly correlates with the amount of time and effort put into your marketing campaign. On this note, digital marketing is a commitment in and of itself. As such, you want to make sure that your PPC and SEO campaigns are amplifying one another in productive ways.
Remember What You Have Learned
Once you start to notice results, take care not to return to your previous habits. Stay focused on boosting your online credibility and strengthening your marketing approach. Once you meet your current goals, immediately set new ones. If you apply this approach for at least a year, you should start seeing desirable results.