As the internet continues to evolve, Google My Business (GMB) plays an important role in how people find businesses online. GMB is a free tool that helps businesses manage their listings across Google’s various platforms, including Google Maps and Search.
The goal of the tool is to help customers find more information about your business, including its address and phone number. But there’s more to it than that!
It’s easy to see why many businesses are eager to get started with GMB; having a strong profile can help you rank higher in local search results, increase foot traffic and drive more leads.
But if you’re not taking advantage of all of the features within your GMB account, then you’re missing out on some big benefits. Here are a few tips for improving your Google My Business page:
Fill Out Your Profile Completely
Make sure you have a Google+ page for your business. This page is where you’ll find all of the tools that you need to get started with creating a Google My Business listing.
If you have a Google My Business account, you can also use it to claim your business listing on other sites like Yelp and Facebook. This approach will allow users to find you in search results across all three platforms.
Use Keywords Strategically
Use keyword-rich descriptions of your business, including keywords related to what makes your business unique or different from others in the area. For example, if you have an accounting firm, include keywords such as “accounting,” “bookkeeping,” and “taxes.”
If you’re a hotel, use “hotel,” “lodging,” or “resort,” whereas if you own a bakery, use “bakery,” “pastry,” or “cupcakes.” The more specific you can be with these keywords while still sounding natural, the better!
Add Entertaining Content
Add photos and videos of your products or services in action so people can get a better sense of what they’re buying into when they choose your company over others in the area or nationwide. You can also add images of product labels or other things that will help people know what they’re getting before they make a purchase from you.
The more activity on your page — such as photos or videos of happy customers — the more likely you’ll be found when someone searches for similar products or services in your area.
Our Net Profit Marketing search engine optimization (SEO) experts can create unique content that targets your audience’s needs and interests while weaving in keywords that rank well on search engines like Google or Bing.
Make Sure to Update All of Your Information Regularly
This information includes everything from hours of operation to contact details and even photos. You want this information to be as current as possible so that when someone searches for your business online, they will see accurate information about it.
At Net Profit Marketing, we offer affordable SEO services for small and medium-sized business owners so they can focus on running their businesses instead of worrying about their online reputation. Contact Net Profit Marketing today!