User engagement is the key to creating a successful website. You don’t just want people to simply find your page…you also need them to read and engage with your content, whether that means filling out a form, commenting on a post, making a purchase, or clicking on a call-to-action button.
When your audience is engaged, they tend to stick around a little longer, which allows them to get immersed in your web content, and ultimately making it more likely that they’ll convert into paying customers for your business. You’ll also find that your audience shows increased brand loyalty, which means that they’re more likely to return to your website again.
Types of User Engagement
User engagement can come in many forms, including:
- Reading Your Content: The user actively absorbs information about your business, products, and services.
- Commenting on Your Posts: The user interacts with your site by completing a quiz, poll, or survey. Perhaps they even engage with a chat feature.
- Social Media Sharing: If you’re offering great, valuable content, your visitors are more likely to share it across social platforms.
- Viewing Videos and Images: A media gallery is one of the best ways to show off your content and allow visitors to browse at their leisure. Just be sure that this content is both clear and visually-appealing.
When you’re looking to increase customer engagement on your site, consider taking some of the following steps.
Reduce Your Website’s Loading Time
When visitors come to your site, the webpages should load almost immediately. If your audience has to wait for even a second too long, you risk hurting user engagement and reducing conversion rates.
If your website has a slow loading time, check out the Google Analytics tool, which can give you suggestions on ways to speed it back up.
Clean Up Your Page Layouts
Too much clutter can result in higher bounce rates. When your goal is to try to increase user engagement, you can see how this can be a major problem. In this case, we suggest sticking with that old saying and remembering that “less is more.”
Choose a simple design that anyone can navigate. Your content should be easy to view and the menu should be intuitive. Don’t be afraid to embrace the white space on your webpages. It actually helps make fonts more readable!
Create Longer Content
Believe it or not, content that is longer can actually receive higher user engagement on average. Aim to create blog posts and articles that are between 1,000 and 2,500 words. People stay longer on your website when there is more content to consume.
However, to keep people engaged, make sure that the content on your site is high quality, informative, and actionable.
Structure Your Links Intentionally
Links in your content should have a descriptive anchor attached. Before publishing, make sure that they are in good working order and that you are directing readers to specific, relevant content.
Use Concise Paragraphs
While longer content performs better with online audiences, nobody wants to read one long block of text. To keep people engaged, break your content up into smaller paragraphs, and don’t forget to incorporate relevant keywords in subheadings and bulleted lists.