Every year, it seems that marketing for the holidays starts earlier and earlier. The truth is that it’s never too early to get a leg up on the competition — and this year is no exception!
Whether you are marketing for Halloween, Thanksgiving, Christmas, or something else, planning your holiday marketing strategy now will give you a much greater chance of success.
While you could rely on the same strategies you’ve been running throughout the year, below, the experts at Net Profit Marketing have compiled some creative ways to turn prospects into customers.
Use the Sense of Urgency to Your Advantage
Holidays are stressful. From driving store to store trying to find items that are sold out to hoping that packages are delivered on time, the holidays aren’t as relaxing as what you might see on those Hallmark channel movies.
As a marketer, incorporating this rush and urgency into your strategy is key. Time-sensitive offers work year-round, but the holidays are a whole different beast. If you can convince customers that shopping with you will reduce the time spent shopping overall and you can guarantee everything will be done for them in time, the purchases will flow in.
Use your digital ads, website, and social media to your advantage. Offer free shipping in time for the holidays if customers make a purchase by a certain date. Create holiday sales and use countdowns on your emails and website to get customers lining up to get your items at a discount. These are great ways to appeal to the sense of urgency felt during the holidays.
Shopping Ads
Have you ever searched for an item on Google and noticed that the top of the page features a list of different vendors selling that item? These are called shopping ads and they’re a great way to get your items in front of new customers.
A shopping ad consists of a few key elements: a picture of the item, the name of the item, the price, and the name of your website. By utilizing these ads, you can get your name in front of people who have never even heard of your brand before, all because they were searching for a particular item.
An important note here:
Price is very important because it will be displayed on the ad next to all of your competitor’s prices.
Also, because this is a paid strategy, make sure to focus on your high-margin products so that you can get the best return on investment.
Remarketing
Remarketing is one of the best digital marketing strategies out there, but it works especially well during the holidays. When customers are shopping for the holidays, they are likely to look for the item in a few different places.
Using remarketing, after a potential customer comes to your site looking for an item, they’ll see an ad for that item later while casually browsing online. The more you can put your brand in front of customers’ eyes, the more likely it will be that they will come back and purchase from you.
This strategy works particularly during the holidays when more people are shopping and comparing prices across different websites or have more time to browse their social media feeds.
Take Your Holiday Promotions to the Next Level Professional Digital Marketing from Net Profit Marketing
Ready to take the stress out of holiday marketing? The professionals at Net Profit Marketing are here to help.
Contact us today to learn more about how we can help you make this holiday season your best yet.
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