Challenge: When Display Group first approached us over three years ago, their local targeting was substandard and their keyword strategy was not producing relevant leads. They needed to expand their product reach and gain better traction in the Detroit market.
Results: Over a three-year SEO campaign, Net Profit Marketing has developed an SEO strategy that has produced exceptional results. We started by optimizing each of the site’s pages for SEO value and updating their keyword strategy to target the right audience. To do this we updated and optimized webpage headings, meta tags and revised content to improve keyword search rankings. We also developed new landing pages to target keywords that would increase conversions. Next, we began building quality backlinks to their site as well as working to improve their market presence through many avenues, including local directories.
Display Group saw immediate results from our work, ranking in the top 5 in searches for over 50 different keywords. In the three years since partnering with Net Profit Marketing, their overall search traffic has grown more than 40%, while page-views have increased 150% with each of those visitors staying on the site 45 seconds longer on average. We were able to enhance the quality of their website traffic as well; improving visitor conversion rates as much as 76%.