The digital ecosystem has gotten crowded. While all of that competition has been great for consumers, it also makes it difficult to stand out. Fortunately, you can differentiate your brand by avoiding these five common marketing clichés.
1. A One-Size-Fits-All Approach
Despite the clear benefits of segmentation and personalization, many marketers still try to cast a wide net with catch-all content. In reality, this type of content should be called “catch a few, miss most,” as the majority of people will probably find it irrelevant.
Avoid the temptation to take a one-size-fits-all approach. Instead, speak to the needs and pain points of each audience segment. Some customers prioritize value above all else, while others want something that will make their daily lives more convenient. Knowing your audience is step one.
Once you have a clear idea of what people want, speak to those preferences directly. Doing so will make your content a whole lot more impactful and engaging.
2. “We’re the Best” Claims
Every brand wants to position itself as the best in its industry, but simply making arrogant claims without backing them up can cause you to lose credibility. Instead of using vague terms and phrases like “top” or “the best,” provide hard data that demonstrates your real-world value.
Testimonials are an excellent form of social proof that allows you to showcase what you’ve done for other customers. Case studies, awards, and quantifiable performance metrics are other options for backing up your claims.
3. Overused Jargon
Using industry-specific terminology and buzzwords might seem like a good way to showcase your expertise and credibility, but your customers may have a different opinion.
If you’re communicating directly to consumers, avoid technical language or buzzwords simply for the sake of sounding authoritative — just focus on being approachable and sincere. On the flip side, if your audience primarily includes other businesses or industry experts, some jargon is acceptable. Don’t overdo it, though.
4. Viral Marketing Attempts
Does the idea of having a video go viral excite you? It should, as viral content can get your brand in front of tens of thousands of potential customers.
However, the best videos catch fire organically. Consequently, you shouldn’t chase viral fame, as doing so can distract from more sustainable marketing strategies.
Prioritize creating valuable, shareable content that resonates with your target audience on a genuine level. If a video gets shared hundreds of times, great — you’re exceeding your reach goals. But your campaign can’t live and die by unpredictable virality.
5. Fear-Based Tactics
Never make fear a central part of your marketing campaigns. Instead of preying on people’s insecurities or anxieties, focus on inspiring and empowering them.
Your advertising content should make your audience members the heroes of their stories while positioning your product as a tool for achieving victory. By adopting a more uplifting tone, you can build trust and rapport.
Modernize Your Campaigns With Net Profit Marketing
At Net Profit Marketing, we provide personalized solutions designed to get you noticed by the right audiences. Schedule a consultation with our team to discuss your growth goals.
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