Blogging is a popular way to build your audience and increase website traffic. But once you meet your traffic goals, how do you convert those visits into revenue?
The key to converting that traffic into sales is to provide value. The more value you can provide, the more people will be interested in buying from you or subscribing to your list.
Here are five ways to provide value and help convert your blog traffic into sales.
1. Provide Actionable Information
If you want to convert your blog traffic into sales, it’s important to give your readers something they can use and to provide real-world advice and tips that will help readers succeed.
Avoid writing your blogs in a sales tone, and make it clear you’re providing unbiased, truthful information about what you’re selling. Also, don’t try to sell anything that isn’t relevant to the blog’s topic. For example, an affiliate link to an SEO platform might be appropriate if you’re providing marketing or eCommerce tips, but an affiliate link to a grocery delivery service would not be appropriate.
2. Use a Strong Call to Action
Place your call to action (CTA) at the end of each post so that it doesn’t distract from the main message of the post itself. Also, make sure that your CTA matches up with your readers’ intentions. For example, if someone is reading about how to get more traffic from social media platforms, then it would make sense for your CTA to point them toward a course on growing your digital presence.
3. Write on Topics Visitors Want to Read About
If you write about things that don’t interest your readers, they won’t click on your links, and they won’t stay on your website very long. If you want to convert blog traffic into sales, you need to write about topics that will resonate with your readers.
Use a tool like Google Trends or Buzzsumo to see what topics are trending on social media and in search engines. This will help you find popular existing content that you can improve upon in your own way.
4. Provide Practical Solutions for Common Problems
Another key to converting site visitors into customers is to show them how they can apply what they learn from your blog to their lives, and how your (or an affiliate’s) products and services may help. A great way to do this is to provide practical solutions for common problems. Find out what questions people are asking, and then provide answers in an easy-to-digest format.
5. Offer Freebies
Another proven method to convert traffic into sales is by offering freebies in exchange for an email address or a follow on social media. This will help you build an audience that is engaged with your brand, creating a foundation of trust that can pave the way to an ongoing customer relationship.
Elevate Your Blog with Help from Net Profit Marketing
Net Profit Marketing helps businesses elevate their content strategy, creating blogs and web copy that convert. To learn more about our services and how we can assist your organization, contact us today!